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A framework for organizing user research data:

✨What you saw
✨What you heard
✨What it means (Emerging Insight)
✨Why it matters (Implications)

#ux #uxdesign #userresearch #DesignThinking
I've given 1 example per quadrant here for simplicity, but in reality you'd want to see patterns & trends across x amount of observations (what you saw & heard) for it to become an emerging insight & implication. ✨
Let's do another one!

What's fun is to see the tension between observed and expressed needs. That's where the kernel of a good idea starts.✨
Cook and cook dinner. 🤦🏼‍♀️ (What happens when I write with a toddler climbing on me.)
I could keep going all day. 🙃

What users say vs. what they do are usually two different things. Combine it with how you interpret it, though and it becomes a powerful thing. ✨
From here, you can create a bunch of "how might we" statements that you generate solutions around.

They can be high level like this, or broken down to be more granular. No right or wrong way ✨
Let’s pick one of the “how might we” statements to generate ideas around. ✨
Not surprised a food related hmw came out ahead at dinner time.

Idea generation at this stage shouldn’t be grounded in feasibility, constrained by tech or budget, etc. 💡

#ideation #designthinking #uxdesign #ux
Ok museum exhibits ended up tying recipes so I feel compelled to ideate around that one too. Whatcha think? ✨
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