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Twanna A. Hines Profile picture
@funkybrownchick
Dec 11, 2019 • 5 tweets • 3 min read • Read on X
Hey #activists & #nonprofits!!

"A 21-second video shared by the Trump War Room Twitter account featured the dramatic scene from Marvel's 'Avengers: Endgame' in which supervillain Thanos ..."

A 20 second (!!) video + pop culture.

You doing that?
washingtonpost.com/nation/2019/12…
Actually, I'll answer my own question: No. You're probably not.

The right has gotten better at digital strategy + psychographics.

#NatSec #DataScience
The left? Not so much. I lead a digital marketing firm & I regularly give talks about how to leverage pop culture for #SocialGood. Why? Because that's where the people are.
brightsightgroup.com/p/twanna-hines…
And, if we want to reduce HIV infections, keep abortion safe and legal, grant everyone access to healthy #SexEd, etc., you've gotta go reach people where they actually are. Watching TV. Going to movies. Downloading podcasts. Fucking around on Facebook. Etc.
If you work at a #socialjustice nonprofit, or know someone who does, get in touch!
linkedin.com/pulse/run-sht-…

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More from @funkybrownchick

Twanna A. Hines Profile picture
Jan 14, 2021
Good morning, loves! ❤️ Here are a few wisdom droplets for you: To state the obvious, every member of congress who aided & abetted last Wednesday's attack is a traitor to this country. #NatSec
If you've seen photos & listened to reports from congresspeople who were inside the Capitol during the attack, you know certain Republicans gave rioters pre-attack recognizance tours.
They also first-pumped to cheer attackers on as they trashed the Capitol, tweeted out the location of the fellow congress members' hiding spaces & one literally said (about the mob) "those are my people." Watch this entire video. #NatSec
instagram.com/tv/CJ-OkgNAO1N…
Read 7 tweets
Twanna A. Hines Profile picture
Jan 11, 2021
If you need a mental / #SelfCare break, tune in to something uplifting ... We're staaaaarting! First up, @USChamber Pres. Suzanne Clark is interviewing @NEAArtsChair @MACartsDC & Annette Bening. #StarringRole
uschamber.com/live-event-exp…
LOVE @NEAArtsChair @MACartsDC comment about how the arts unite us. It's true!! ♥️ #StarringRole
By definition, they require imagination and expanding one's mind. For example, when you see an actor, you're picturing them as the person they're depicting — not solely thinking: "Hey, that's ____!" #StarringRole
Read 19 tweets
Twanna A. Hines Profile picture
Sep 22, 2020
Keep this on your radar, folks. Especially watch the language used to describe what's happening. @businessInsider #ForcedSterilizations businessinsider.com/ice-doctor-per…
Usually, "unwanted" is a dated term to describe an untimed, or unexpected, pregnancy. #SRHR #SexualHealth
Usually, it covers a lot of agency on the part of the person who became pregnant. In other words, someone who is able to become pregnant had a consensual sexual encounter, and that encounter resulted in an unexpected — or "unwanted" — pregnancy.
Read 14 tweets
Twanna A. Hines Profile picture
Sep 20, 2020
Fascinating experiment! We need more diversity in tech. Here's what the experiment shows ... THREAD.
Not all photos are uploaded to Twitter using the correct specs to optimize display on Twitter. For example ...
Twitter apparently taught its algorithm to find the most interesting / relevant parts of of photos, then display a cropped version of those pics such that the most relevant part shows up as a thumbnail.
Read 8 tweets
Twanna A. Hines Profile picture
Sep 19, 2020
We have to stay up. Stay focused. Stay happy. Stay optimistic.
Thank you, @silverbranchus for hosting an outdoor, physically distanced #Oktoberfest event. Spirits need lifting right now, and you're providing that service. #RIPRBG ❤
Tonight I restore my soul. 🍻 Tomorrow, I get back to work.
Read 5 tweets
Twanna A. Hines Profile picture
Sep 17, 2020
The New York Times did this, back in 2016. Though, with Trump supporters and Duck Dynasty (vis-a-vis shows like Modern Family & Empire). nytimes.com/interactive/20…
It's the premise of #BigData. To riff off Aristotle's "give me a child until he is 7, and I will show you the man", in modern times, it's: "Give me your data, and I will show you who I believe you are, and push you in the direction of who I want you to be."
As an example, if you're getting election-related calls, texts, Facebook ads, etc., you're getting them because you're on a list. Data decided which list(s) you should be on.
Read 6 tweets

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