"It's back, It still works-the lose-10 pounds-in-1-week-famous Grapefruit Diet"
Now tell me, what and what can you pick out from this Headline?
For me...A lot
1) It raises curiosity
2) Offers a quick benefit (10-pounds in a week)👇
4) It's direct (mainly people that want to lose weight will bother to read)
5) It's not too long (despite doing a lot at once, this headline is still...
How awesome!!!👏
Now, do you see why they are paid well?
These Copywriters take out their time to craft headlines that turn in a lot of traffic leading to massive sales.
Like Gary Halbert would say, your headline is the ad for your ad and
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