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Now here’s a story . About making an impact and difference in fashion by supporting designers and an industry .
Over 2and a half years ago a prominent figure kicked off a fashion project to bring a bit of attention to locally-made fashion brands and businesses from her home country , especially the smaller name brands .
The aim : to be worn (showcased) at both public and private events . Some of the public events happen on global platforms in global cities
She does this because she admires the men and woman, who despite massive, massive challenges are creating and designing mostly impressive product and fashion businesses and above all deserve to be supported. Plus, it makes her happy to showcase their work to the world ❤️
Take a look at Chimamanda Ngozi Adichie , an accomplished and dynamic force and award winning Nigerian author In her ongoing ‘Project wear Nigerian’. Images from Instagram
To dispel the notion that African fashion is only traditional Ankara prints there is this :
And finally , the most recent pic matchy-matchy with @Lupita_Nyongo 💚💚💚
We could all take a leaf out of this book #supportlocalfashion #chimamandangoziadichie #madeinnigeria
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