Thread by @rockmetric

A political comedian once said ”If someone can make you laugh over what a mess everything is, then that person has not just earned your admiration but, on some level, has also earned your trust”

@KirkDBorne @schmarzo @Ronald_vanLoon @nigewillson @mvollmer1 @MikeQuindazzi

Over several tweets, we hope to do just that - build a bond with you as we bring a smile to your lips by talking about day to day issues in the #Analytics world.

Think about it - enterprises spend millions creating elaborate #BigData infrastructure and...

...then spend months aggregating the data they upload into these warehouses before handing it to business teams. The warehouse becomes the end goal and not the means to actionable #insights - a shiny object that everyone gets to see from far but never touch or put to any use.

And this is the very reason why 85% of all BI projects fail to meet business objectives…

…because the arduous journey of driving user adoption and #businessvalue creation starts once the DW reaches the end user.

Our #Platform has been built with a razor sharp focus on business outcomes. Most of our customers have come to us after they exhausted all other avenues of getting #ROI out of their BI initiatives making us somewhat of an expert on turning around failed BI projects.

If you would like to know 10 reasons why business teams love Rockmetric, do reach out to us at [e-mail]