In today's #DySiWebinar, @GOLINglobal's @bsniz and I talked progressive #PR and building brands from the inside out with a focus on people and #purpose. We mentioned some thoughtful leaders who are educating the market, and brands that lead by example. Wanted to pass those along.
@GOLINglobal's client @DoleSunshine put their #SunshineforAll purpose into action during the COVID-19 crisis. Teaming up with partners like @lyft, @kroger, @FeedingAmerica, and @SmoothieKing they created a powerful movement supporting frontline heroes.
And when it comes to your employees @DoleSunshine has seen the power of being people-first and purpose-driven. Read more from global CMO @rupendesai in @Lindsay_Stein's @CampaignLiveUS article.
(I'm not crying, you're crying.)
(I'm not crying, you're crying.)
@schlaf and @RomeenSheth wrote about the rise of the human-centric CEO, "not only because it’s the right thing to do, but because we believe it will lead to healthier organizations and better results." techcrunch.com/2020/05/05/the…
(And I cannot stop preaching from their gospel!)
(And I cannot stop preaching from their gospel!)
I also mentioned @bsniz's medium page with a couple of great articles on brands, social, and when to offer help over pitching products. You can check those out here: medium.com/@bsniz/brands-…
We discussed the Master Class in Comms that was @bchesky's note to @Airbnb employees about their heartbreaking layoff... If you missed that, or are still in denial about the lack of a line between internal and external communication, you can catch up here: news.airbnb.com/a-message-from…
If you're still not sold on how much the way you treat people and live your values through a crisis can impact #brand sentiment and reputation, check out the coverage and social convos about @bchesky's post. Start with @khalilsmith_'s breakdown in @forbes: forbes.com/sites/khalilsm…
The other hot/controversial topic we touched on was how #PR is not marketing. One more time for the people in the back: PR IS NOT MARKETING. (Don't @ me.)
But DO follow @SpinSucks Founder and CEO, @ginidietrich, who shared her thoughts on the subject:
But DO follow @SpinSucks Founder and CEO, @ginidietrich, who shared her thoughts on the subject:
And finally... There are some really incredible resources available to #PR and #Comms professionals right now, but @bsniz and I are partial to the hubs created on @GOLINglobal and @Dynamic_Signal. (Duh.)
