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Five tips on social media strategy for #comms pros 🧵

Over 5+ years of working with brands to get theirs right, I’ve seen most people struggle with:

🔸Too much detail
🔸No priorities
🔸A ‘spray and pray’ attitude to content
🔸It’s properly boring
🔸Imposter syndrome

⬇️
1. Social media a strategy is a set of guiding principles to help you make decisions.

So it’s not WHAT you do & WHEN (that’s a content plan).

Strategy is HOW you do what you do, & WHY you do it that way.

If doesn’t let you adapt & evolve as you go, it’s not a strategy.

⬇️
2. You won’t have an effective social media strategy if your organisation can’t brutally prioritise.

Aiming to reach everyone, with multiple messages, & a bucketload of goals - it won’t cut through.

Your strategy should highlight what’s crucial & state what’s lower priority

⬇️
Read 9 tweets
'Abolish #AustraliaDay': Captain Cook statue covered in 'blood' by vandals au.yahoo.com/news/abolish-a… <--- "Blood." This like so many stories now. Seemingly isolated act by "lone wolf" vandals. MSM "reports" on it. IMO it's orchestrated (at arm's length) by #Cabal for comms.
Another blog post about allusion to hidden trade that I think has so much to do with current madness. matthaydenblog.com/2022/01/buffed… Image
Read 69 tweets
In post I mentioned #Aerosmith's "Pink". Said it symbolized drug prized by elites. Here band member hints that it refers to something "all rock and roll is about". Lady parts comes to mind. Given rock's Satanic vibe same could be said of the drug tho.
Watermelon Sugar High by Harry Styles is another example. On one level it's obviously all about the ecstasy of mad shagging. But for "those in the know" the allusion is to this pink drug, I reckon. Harry even sings that "he can't do without" it.
Read 95 tweets
I used to do around 1.5 million monthly zaps to automate hundred of routine processes within my agency using @zapier

Here are 10 important Zapier workflows that you should build to help automate your agency
Account Manager FAQ

- account managers that forward all client questions to me is a pain so I created a database where we store all questions and answers that they can refer to before asking me questions using this zap
Reminders For Routine Tasks For VAs

- our bi weekly reports are sent by our virtual assistants and just to make sure they don't forget, I set up a bot that messages them to remind them
Read 12 tweets
Kevin Spacey's deep state message for 2020:


#Comms

"People contemplating ending their own lives"
Bad people thinking of ending it all?

#OhWell #PleasePassTheCranberrySauce


Video length: 7:01

"I believe in America"
Read 4 tweets
Chief executive officer (CEO) of Uttar Pradesh Expressways Industrial Development Authority (#UPEIDA), #AwanishAwasthi visited the #defence industrial #corridor site in #Aligarh to discuss the plan with investors and local district officials on Monday. ImageImage
Read 3 tweets
In today's #DySiWebinar, @GOLINglobal's @bsniz and I talked progressive #PR and building brands from the inside out with a focus on people and #purpose. We mentioned some thoughtful leaders who are educating the market, and brands that lead by example. Wanted to pass those along.
@GOLINglobal's client @DoleSunshine put their #SunshineforAll purpose into action during the COVID-19 crisis. Teaming up with partners like @lyft, @kroger, @FeedingAmerica, and @SmoothieKing they created a powerful movement supporting frontline heroes.
And when it comes to your employees @DoleSunshine has seen the power of being people-first and purpose-driven. Read more from global CMO @rupendesai in @Lindsay_Stein's @CampaignLiveUS article.
(I'm not crying, you're crying.)
Read 10 tweets
What the hell is up with #Hollywood celebs having hideous meltdowns on social media right now? Anons know. Almost certainly #adrenochrome withdrawals. These people are sick.
#Qanon
Then of course she went full #occult in this desperate bathtub rital like show of #withdrawls commenting that "if the ship goes down we all go down together."
#Comms
Read 22 tweets
Tom Hanks to be "Arkancided" soon?
Maybe just sacrificed for the good of the Crown.

"Something BIG is coming."
#QAnon #NewsUnlocks #LTC #Comms ImageImageImageImage
Perhaps Ellen was talking of Chet Hanks, not Tom.
You cant make this stuff up.
Check out Chet's tattoo.. The Hanged Man! Image
Now it makes sense.
Ellen was waking up the sleeper. Enter Chet.
You truly are watching a movie.

Read 4 tweets
Hi everyone,
I'm really excited to lead the #PRChatAfrica discussion tonight. If you also joined the #ACWCommsChat, I hope you still have some energy left for this chat.
Don't forget to use the #PRChatAfrica when you send your comments or questions.
As a quick intro, I am Congolese but I grew up in Belgium. Before working for the #DRC Ministry of Health, I had no background in #health communications. I wasn't even supposed to work there. I was in DRC on holiday just for a couple weeks and I ended up living there for 2 years.
During my time at the MoH, I found myself having to deal with a major #cholera outbreak across the country, even in Kinshasa. A month after it ended, we had the country's 9th #Ebola outbreak. And literally a week after the end of that outbreak, we had the 10th Ebola outbreak.
Read 37 tweets
Excitingly, we are expanding our Cost of the School Day project into England and Wales, and new parts of Scotland, which means there are 5 fantastic jobs going - help us and @ChildrenNE tackle school costs and help all children thrive at school cpag.org.uk/about-cpag/wor… #jobs
@ChildrenNE The project lead will manage the roll out and delivery of the Cost of the School Day project in England and Wales and support the expansion of the project in Scotland. cpag.org.uk/about-cpag/wor… #charityjobs #projectmanagement
@ChildrenNE The stakeholder communication manager will lead all external communications relating to the Cost of the School Day project, ensuring that learning & evidence from our work with schools is shared effectively w/ stakeholders & the sector. cpag.org.uk/about-cpag/wor… #charityjobs #comms
Read 5 tweets

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