Thread by @mehowbrainz

#Crypto exchanges need to develop a tracking code / pixel / link that helps marketers prove whether their landing page / marketing initiative converted a buy order on the exchange (existing exchange customers already or not). A referral for signup isn't enough.

2) How is a marketer expected to prove that marketing is helping drive awareness + buyers for a #crypto project? The most he can do is increase project follow counts, develop unique tools and use Google Analytics tools to prove potential exchange conversions i.e. clicks on links.

3) We all have big plans for driving fresh eyes to #crypto and helping the ecosystem grow, but we need tools designed to help professionals prove the effectiveness of their work:

https://twitter.com/mehowbrains/status/1288508396543647744?s=20

4) CC: @cz_binance @BinanceProduct @BitMax_Official @George_BitMax @FTX_Official @SBF_Alameda

Implement that, and see explosive growth in new accounts.

5) #Crypto wallets too cc @TrustWalletApp @vikmeup

6) My RUNE Price Simulator campaign has done wonders for the price of as proven below. But the most I'll ever be able to prove is using methods like this, correlation and Google Analytics tracking events for link clicks in nav menus for "Buy RUNE".

https://twitter.com/mehowbrains/status/1288218370119282690

7) There's a whole universe of #marketers out there that need tools to help them prove the effectiveness of their work. And the implementation has to be on a pair-level by exchanges. Implement that, and you'll see an explosion of signups and volume.

8) Marketers will have tools prove their work to projects, and as a result receive marketing spend allocations -- or work as affiliates and get paid commissions by projects.

This can change the #crypto marketing game.

9) If any of the above-mentioned exchanges would implement such feature, I would totally promote that pair 100%. I'd be incentivized to do so.

10) Imagine a project finding marketing talent or some tool/dashboard which proves that it converts buy volume on an exchange. The project's treasury could scale marketing spend and as a result create a vehicle to pay for its own marketing.

11) Higher priced asset = treasury worth more = more money for marketing = cycle continues.

12) The current incentive cycle for #crypto marketing is:

a) Own the asset
b) Shill it until more people buy it.

But what if we can remove the first step a) own the asset? Or what if a marketer both owns the asset and has incentive to market and make his own hodlings better?

13) Tools like @2keyNetwork help set a commissions for links / conversions -- but they'll never be able to track exactly how much buy volume was created because of a marketer. No matter what, this is an implementation that #crypto exchanges must make.

14) I'd be so rich if I had proven how much buy volume my Price Simulator drove. The tracking has to be on a landing page level or direct-link level. Cookies can track a period/window as sometimes buys aren't impulsive but require research beforehand #attribution

15) Concept using 2KEY as a channel: Exchange generates me an affiliate-linked pixel for my landing page for a specific trading pair. I implement it into the RUNE Price Simulator, and create a @2keyNetwork campaign.

16) Marketers are paid commissions to promote my simulator which gets paid based on the buy volume it drives to the exchange.

So many channels could be used.