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1/ @MacConwell had great tweets about a pitch deck the other day, and I'm building on it to explain what a game studio should include in a deck; IMO, there are a few things very unique to a deck for game studios 👇
2/ Here are the items that I believe game founders should include in a deck, another slide from my talk at @Official_GDC. There should be 10 slides max. They may look very generic but a few things to highlight.
3/ IMO, the team should come first because games are very creative works and the most important asset for game studio is people behind it, not coding, not infrastructure. So you should always start with who you are, your background, your experiences, etc.
4/ And it's also important to show your previous game titles and products, including some metrics like revenues & users b/c investors would know better, i.e. if you previously worked for Zynga, you should mention you worked on Zynga poker or Farmville or something else.
5/ Some investors prefer the problems & solution slides, and I do, too, for other types of businesses, but I don't think they're necessary for games. "why now?" is more important, IMO, why this game, this genre, this platform? Why now is the right time for the experience?
6/ Traction if any metrics are available. There are so many things to discuss here, so I'll save it for a separate thread.
7/ Monetization - revenues models. Premium vs. freemium, microtransactions, subscriptions, battle pass type. So many different monetizations have emerged for the last five years, and you should explain your plan.
8/ Competition - who are other startups and big companies competing with you directly and indirectly? There are usually many competitors in game space, and sometimes games ($150bn market) are big enough for multiple winners but you got to show you understand the market well
9/ Finally roadmap, both product & business, for the next 12-18 months and financing round, namely how much you're raising, etc.
10/ And again, the main part of a deck should only have 10 slides at max, and you can put everything else in the appendix. By doing this, you can pull up any slide to answer questions from investors. More visuals, fewer words are always better.
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