Thread by @BiIndia

#BIEXCLUSIVE | @DailyhuntApp founders confirm @IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament

businessinsider.in/sports/news/da…

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By @pabsgill

#IPL2020 | India’s homegrown news app @DailyhuntApp has confirmed that it has signed on as an associate sponsor with Star Sports for the massive cricketing tournament, the Indian Premier League 2020 after reports have been floating in the market for over a week.

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Bedi, along with his partner-in-crime, Virendra Gupta, are also eyeing the IPL to boost Josh, Dailyhunt’s sister short video-streaming app launched around 50 days ago.

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The partnership works because of their stronghold in the world of local languages. Star Sports started broadcasting the cricket tournament in 8 different languages last year. And Dailyhunt is one of the largest local-language platforms in the country...

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...with 14 regional languages running through its artificial intelligence (AI) and machine learning (ML) tech stack and recommendation engine.

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Other associate sponsors for the #IPL2020 include @unacademy, @Paytm, @CocaCola_Ind, @PolycabIndia, @asianpaints, #ITC and #KamalaPasand with #Dream11 as the title sponsor.

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