Thread by @mentorshipzim

📌 Engagement thread

Okay, let’s talk about creating engaging content.

This applies to any creative content that you put out.

💡

The most important thing is to be yourself. Create content that you are passionate about it.

Be original. People are drawn to original thought.

https://twitter.com/mentorshipzim/status/1314350860659548161

💡Be consistent

Stick to a regular rhythm for your content. If you publish your content weekly, every Monday - do try and stick to that.

💡Be clear & concise in your description of your content

Remember that people do not have time to decode what your content is.

💡 Share snippets/excerpts of your content to build interest

I use @wavve to create snippets of the podcast to share on social media

💡Leveraging your social media part 1:

Your social media is a low cost channel that you can leverage. Growing your social media engagement is key (engagement, not numbers)

💡 Carve out a “recognisable” voice online.

Your interactions shouldn’t always be transactional (e.g asking pple to check out your content). You should also include non-transactional interactions which are:
i) informative
ii) sharing other pple’s content

💡 Leveraging your social media part 2:

Remember that your friends, your social media timeline are not automatically your audience.

For example, if you are starting a podcast - your Twitter timeline will not automatically convert to listeners.

💡So it’s important to not assume that your content will resonate.

If you’re a podcaster or YouTuber - you’re more likely to get an increase in audience if another podcast or YouTuber signposts their audience to you.

💡 So it’s always advisable to be part of a tribe of other creatives to help amplify each other’s work. This leads me to the
📌Networking thread

Networking thread

https://twitter.com/mentorshipzim/status/1314571037284204544