Have you ever thought how commercials shape your choices/ action? How they helped in internalising stereotypes, gender bias? Time to reflect and call for corrective action #DaughterForever#SheIsMarriedNotDead
Watch this ad by @MaxLifeIns
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We want @MaxLifeIns to be responsible and correct their actions and communications. The ad portrays the reason for investments are son-child's education abroad and daughter's wedding. How about son's wedding and daughter's education? Or no investment at wedding at all!
And who buys insurance? It's HE! @MaxLifeIns how about SHE buying insurance? And why does all insurance companies make 'death of man' as the main strategy to sell insurance🤔 Why do you assume that only men can plan, decide family's financial security? #InternationalDayoftheGirl
.@MaxLifeIns pls reflect. Market is changing. U must upgrade/learn. Women are earning/running families. Dont ignore them! .@AbhayDeol ji we find you speaking for women's rights. Pls ask MaxLife to create commercial to break gender norm #investing on #GirlChild is need of the hour
#Investment on daughter's education will help parents not to invest on her wedding. Can commercial companies stop selling daughter's wedding as tool to sell insurance. Women pay a higher price for this. @AbhayDeol@konkonas pls advocate #CommercialsForChange on #girlchildday