I was arrested for scamming tonight. No, I'm not a scammer. I'm a copywriter going home after a brainstorming session with Ore Afolayan. They would love to search my phone but it was off. So, they took me away in the squad car to the Ashi Station. My phone was charged & searched.
When we got to the station, an officer took me to his office where my phone was charged & searched. This lasted for about 45mins.When they couldn't find anything scammy on my phone, I was released with a stern lecture from a Police.
My network is terrible rn. I didn't pay tho. But I was kicked & punched while being forced into their car. I could still feel pains in my back. We are protesting for SARS to be scrapped, but they are still out extorting & violating people's rights. This must stop. #SarsMustGoNow
We can't continue to live in fear of getting killed by police. Now, I won't leave my home without planning how to navigate within my city. I will not go out without deleting my chats. I will go out without deleting banking apps to hide money I earned honestly. Sigh.
I remembered when I was forced into the back-sit of a bus with my phones, wallet & keys collected, looking at 5 men raining accusations at me, while demanding me to pay them or I get murdered. What did I do? Nothing. Nothing people of Nigeria.

This is no life.
Everywhere you go, Armed men without uniform or identification are always on the streets ready to shove you into their vehicle like a thief evading arrest so they can drive you to dark corners to extort you by delivering punches & slaps on you. All for being fresh youths.
Tbvh with y'all, we are a far cry from when police forces were there to catch the bad guys. I hope we win the #Endsars battle. Btw, this is the most hurtful experience I had with men of SARS that I remember fondly. All because of an Upwork WhatsApp group bit.ly/2FrfA6x

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More from @voice_ofsanity

11 Sep
If you have a site that has a FAQ page, let's talk about how to use it to overcome objections that your visitors may have.

A FAQ (Frequently Asked Questions) section is a great place to overcome objections and highlight benefits in your copy.

Thread.
On one of my clients sites, we recently removed the FAQ page and added a FAQ at the bottom of every sales page. It’s in a feature box with a light-colored background so it stands out a bit and adds some color to the page. Why this?
Sales pages are better & more helpful when you include the FAQ. A lot of people skim instead of reading every word, so, a FAQ is another chance to catch their attention. The FAQ doesn’t have to include just things people are asking. That's not the intention behind the idea...
Read 11 tweets
17 Jun
Yesterday, I sold a product for a client and I crushed it, but my colleague wasn't getting any sales till he saw me crushing it.

We were both selling the same product but I was crushing it whilst looking at his account balance depressed.

Thread.
He saw my ad on telegram and he reached out to me. He explained that even though we were selling the same product, my ad was already convincing him to buy from me. That he had to stop himself from buying from me!

I laughed.
When he realized why he wasn't recording any sales, he begged that I teach him the basics of copywriting and also help him sell the product.

To sell his product, we modelled my ad and it worked for him. Man was shocked!

His bank account now is smiling now.
Read 6 tweets
29 May
Copywriting Lesson

First, let me tell you a short story.

Lolade is in love with a lady whom he just met recently. But he could tell the lady is afraid of a long-distance relationship because she's had one previously that failed.

How did he change her mind from being afraid?
He sent her this message:

"Babe, I know that long distance relationships are difficult on the head and the heart. And I understand your fears due to your previous ugly experience. I also believe that trust is one of the most vital ingredients in a long distance relationship...
....If the main reason you don't want to reciprocate my love is due to your previous ugly experience, give me the chance in your life and we will create beautiful experience together...
Read 7 tweets

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