A few thoughts as I prepare for the November/December rush:
1. If your landing page isn’t converting well enough, don’t be afraid to become more aggressive with direct response copy.
You can always tone it down later once you figure out what works and to stay compliant
1. If your landing page isn’t converting well enough, don’t be afraid to become more aggressive with direct response copy.
You can always tone it down later once you figure out what works and to stay compliant
2. Don’t be afraid to create long landing pages with large amounts of texts and graphics.
If you are speaking to the customer’s desires, they will keep consuming your content and will keep scrolling
If you are speaking to the customer’s desires, they will keep consuming your content and will keep scrolling
3. Related to the first two points, when I increase the length of my copy, the average time on my site increased dramatically and the bounce rate decreased
4. The caveat to all this is that your copy needs to be engaging.
Focus on the structure of your page to make sure headers are cleanly laid out.
Avoid large blocks of text. No one reads those.
Each header and section needs to keep “hooking” the reader.
Focus on the structure of your page to make sure headers are cleanly laid out.
Avoid large blocks of text. No one reads those.
Each header and section needs to keep “hooking” the reader.
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