Thread by @Principles00

**How to Create and Sell a Course and Make $1,000,000 in Profit**

It’s true

Selling a course is the easiest way to make a million dollars in a year

In fact, it's a great way to make passive income!

I’m going to break down exactly how to create a course and sell it profitably

(1) First of all, you might ask: why should I make a course?

Because it’s easy. And you don’t need an idea that changes the world

Just take what you already know and sell it

Plus you don’t have to worry about fulfillment or inventory issues

No brainer, right?

(2) The next question you'll ask is: what should the course be about?

Rule: If people want to learn something, you can make a course about it

Are you good at flying drones?

Can you teach someone how to launch their first podcast?

If there's a market, you can make a course

(3) Some of you might be intimidated by the idea of creating a course.

You may doubt whether someone would want to buy from you

But if you have an idea, a skill, or a passion, you can do it

If you can teach a beginner, people will buy from you

(4) So don’t doubt whether you’re qualified

If you’re good (at least an intermediate), at least thousands of people want to learn from you

Ex: You don’t need to learn dribbling basics from Lebron. A decent high school player can do the job just fine

Now let’s get started...

(5) There are four critical steps to selling a course:

- Build a community around your chosen niche
- Ask the community what they need help with
- Create a course to address that need
- Market and sell your course

Here’s how to execute this strategy:

(6) The secret to building a community is to build your social media presence and put out free content

High level information about your chosen topic to help people get started will allow you to attract an audience quickly

And the two platforms you should focus on are...

(7) Twitter and YouTube

By putting out content in your niche (videos and tweets), you can quickly build a following that can become customers for your course.

Here’s the secret to growing on both platforms:

(8) Twitter is straightforward.

Consistently tweet on a daily basis, and follow the guide set out below by @SeanAnthonySays

Now let's move on to YouTube, which can be trickier, but easy once you have my strategy.

https://twitter.com/SeanAnthonySays/status/1376909566496100355?s=20

(9) YouTube is a long-term play

Many people can get discouraged, but it takes consistent output to grow.

Aim for at least one video a week and follow my guidelines here:

https://twitter.com/Principles00/status/1367706584743305220?s=20

(10) Now at this point, you’re steadily growing your following

You should also drop a link in your bio and video descriptions to your email list

You'll start building up your email list quickly

Make sure to email consistently!

Now you’re ready to create the course...

(11) The first critical step is to ask your audience what they need help with.

Send out an email blast, create a Twitter poll...do anything to get feedback from your community

Once you start receiving responses, you’ll know exactly what to create

Now let's make your course

(12) There’s enough information online on how to create your course

I’ll keep this part short:

- Write a script for and film your content (simple iPhone videos work!)
- Create any tools, worksheets, or templates
- Choose a course platform like @teachable

Now the hard part...

(13) The most difficult part is marketing your course

And this is where most people get stuck

There are two main marketing strategies to sell your course

- Sell to your existing community
- Use paid advertising like Facebook or YouTube ads

Here’s how to use both strategies:

(14) To sell to your existing audience, wait until you have at least 1,000 followers on either platform

Then send out a blast to your email list with a link to the sales page for your course

You can promote on your social media periodically, too

Now here’s the interesting part

(15) So far you’ve been selling to your following and getting good feedback / testimonials

Now it’s time to level up with YouTube ads to hit big sales #s

I'll have to do a full thread on this, but here’s a short thread on the high level strategy:

https://twitter.com/Principles00/status/1372704688676564992?s=20

(16) There are requirements for YT ads

- Price between $497 and $1,997
- Ad -> landing page w/a video sales letter + collect emails
- Invite to a sales webinar
- Follow up with emails

And this is where you will start seeing the $500-$5,000+ days

But there’s way more to this...

(17) I’m running out of space in this thread, and there’s plenty more to discuss like:

- Course sales page and curriculum
- Webinars
- Video sales letters
- Email sequence

But this should give you the high level strategy and allow you to started with selling your course!

(18) Any questions? Feel free to comment below

I might even make a thread out of any questions that require an in-depth response

...and if you would like to learn more about online business, give me a follow and read this thread:

https://twitter.com/Principles00/status/1367912624218865666?s=20