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22 Jul, 4 tweets, 2 min read
Viral tweets are like trending ecom products

I've seen the tweet below at least 30 times in the past 6 months, and it gets tons of engagement every time

Similar story with trending products (see list in next tweet)

Plenty of juice to be squeezed out of them over and over again
This nail polish holder is always a great product to sell during the holidays. A great gift idea, it goes viral every November and December:

I've seen this shower head multiple times in the past four years, and it's always printing cash for someone.

The ice scraper is always good for winter months. Never gets old.

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More from @Principles00

Principles of Marketing Profile picture
31 May
**How to Create and Sell a Course and Make $1,000,000 in Profit**

It’s true

Selling a course is the easiest way to make a million dollars in a year

In fact, it's a great way to make passive income!

I’m going to break down exactly how to create a course and sell it profitably
(1) First of all, you might ask: why should I make a course?

Because it’s easy. And you don’t need an idea that changes the world

Just take what you already know and sell it

Plus you don’t have to worry about fulfillment or inventory issues

No brainer, right?
(2) The next question you'll ask is: what should the course be about?

Rule: If people want to learn something, you can make a course about it

Are you good at flying drones?

Can you teach someone how to launch their first podcast?

If there's a market, you can make a course
Read 19 tweets
Principles of Marketing Profile picture
2 May
**How to Dropship Successfully Without all the Hassles and Beat your Competition**

“Winning” dropshipping products come and go

You’ll see stores launch and die out within months

But how do you escape the churn and burn and roller coaster of highs and lows?

Here’s how to do it
Step 1: Identify products selling well already

Use spy tools or curate your FB/IG feed so that it shows you ads for trending products

The goal is to choose a proven offer and then beat your competition with better marketing

Now let’s discuss the marketing side of things
Step 2: Create barriers to entry

The biggest problem with dropshipping is that everyone is on a level playing field

Since it is easy to start and anyone can do it, it is difficult to differentiate yourself

That’s why you need to create a barrier to entry

How do you do this?
Read 8 tweets
Principles of Marketing Profile picture
26 Apr
**How to Close High Ticket ($5k+) Sales Calls with a Nearly 100% Success Rate**

A couple years ago, over the span of 2 months, my team and I closed 79 out of 80 prospects for $5k-$10k coaching services.

How did we achieve this astonishing success rate?

Here’s the breakdown:
First of all, let me be clear.

All sales calls were scheduled with existing customers who had already purchased info products ranging from $47 to $497.

This already made them a warm audience that was receptive to high ticket coaching.

And that’s one of the key secrets...
Step 1 : Buyer commits by purchasing a lower ticket offer.

Step 2 is the critical stage:

3 weeks after purchase, we would reach out to check in and see if they needed more help

Many accepted a call immediately (because buying a course simply isn’t enough)

So far so good.
Read 10 tweets
Principles of Marketing Profile picture
5 Mar
Here are all my key threads on advice for online business.

Covers the following:

1) Paid ads, including FB and Google
2) Organic traffic
3) Copywriting
4) Funnel and upsell strategy
5) Other direct response tactics
6) Branding
7) And much more for e-commerce and info products
How to combine branding with direct response tactics:

The strategy to create a profitable business that is guaranteed to be successful:

Read 19 tweets
Principles of Marketing Profile picture
21 Jan
Lead gen and free reports don’t get talked about enough around here.

Personally not a big fan of the financial niche, but it requires skill to break down complex ideas.

Check out this simple lead gen ad on FB here:

facebook.com/ads/library/?i…

Some unorganized thoughts below 👇
1. It’s a simple video made on Fiverr pitching a free tool to help dividend investors

2. The landing page makes a bold promise in the headline. Makes you want to enter your email.

3. The landing page is clean and simple. Nothing crazy. Hyper focused on getting your email.
4. Once the email is collected, you’re provided the free calendar. But wait, there’s more! Who doesn’t want 4 or 5 more checks per month??

5. With the bold promise out of the way, we move into social proof. A few choice quotes.
Read 5 tweets
Principles of Marketing Profile picture
19 Jan
Two senior bankers I once worked with couldn’t have been more different in their approach to finding new business.

The first banker would not approach a company to pitch to unless:

1) He had prior experience in the industry
2) Had a connection to the board or management
Leading up to a meeting, he would agonize over every word and number in the presentation, leading to late nights for my co-workers and me.

He would memorize the page numbers on which the most important graphs and tables were.

Amazing attention to detail...no doubt.
The other senior banker, however, rarely reviewed a presentation for the company more than once.

It was not uncommon to find glaring mistakes.

BUT

During meetings to pitch new business, he would pass out copies of the presentation to the members of the company

And then...
Read 4 tweets

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