>Well know for having a crazy conversion rate (around 10%)
>Made billions of tests to get the best CR
>+50m$ in Rev per year
>Fitness/health Supplements Brand
Here are 10 techniques Organifi uses to get crazy CR% and AOV
*/Thread/*
1. Ultra Optimized "Above the fold" section
The goal is to grab attention and make people scroll
How they do it:
>Problem solved(benefits list + testimonial)
>Discount(in red)
>Social proof (mini testimonial
>Obvious CTA (Enormous + color contrast)
>Money back guarantee
2. AIDA Product page structure
They respect the AIDA principle and focus on showing as much social proof as possible
Every of their CTA is has a great visual contrast (bright colors + big size) and is always action-turned.
Some say "buy now" is better than a "Add to cart"
But if they do it it means it worked for them
Test it.
4. Offers Subscription to increase LTV
Offering a subscription is the best way to increase the lifetime value of your customers.
but don't do it unless:
>Your product is good
>consommable/rechargeable
>You can give a discount
Make the option visible
5. "Buy more and save" to Increase AOV
>Allow people to buy more items of one product and give them a discount
A very simple technique to increase the AOV but very few do it.
Organifi does it very well with the image & the "save x$"
6. Emphasizing on discounts & the word "Save" + visual contrast
-"Buy more and Save" (in Capital letters & Bold)
-"Save 26%" (In red next to the price)
-"Complete the bundle & Save 25%" (In orange)
"SAVE 100$" is better than "Get a 100$ discount"
Loss Aversion bias.
7. Bundles & Packs to increase AOV
Bundles are a great way to increase AOV but not so much stores do it well
Organifi created unique identities for each bundle to target as many people as possible (Irresistible offer + discount)
Do it and see your AOV increase
8. Phone number for customer support & question (+CR%)
I rarely see phone numbers on Ecommerce websites but It's definitely a great way to build trust and increase CR%.
Even if people don't call it can have an impact on the buying decision
Phone number = They care about people
9. Very simple and straightforward Cart page
They Made it as simple as possible
The UNIQUE goal of the cart is to get people to go on checkout.
Nothing else.
+the cart is not a page but a slider.
No loading time. It appears instantly (no fictions)
10. All Checkout process is on one page
One page checkout = Less clicks = Less frictions = Higher conversion rate
To optimize the checkout they add:
>Security badges on top
>Clear CTA in bright green at the end
>Shipping costs are displayed after you enter your address
• • •
Missing some Tweet in this thread? You can try to
force a refresh
Let's analyze a product page that converts like Crazy
Overview:
-benefit-oriented product name
-Amazing "Above the fold" section
-Benefits details + illustrations
-How to use section with 3 easy steps
-UCG photos (with faces) with testimonials
-Us vs Them
👇Thread
1. Above the fold (the most important part of the page)
You can find all the most valuable information :
- The attention-grabbing product name "super youth"
-Benefits list + color contrast
-Great CTA in green
-secure badge+guarantee
-Social proof with reviews
-small description
2. List of benefits
Just under the fold, you find the benefits of the product.
-Great illustrations with relevant design & colors
-Goal-oriented benefit names with good contrast
How Nuggs went from 0$ to m$ in just a year selling vegan nuggets with an INSANE branding & Marketing strategy.
Let's study their Brand, marketing strategy, Website/CRO, and their ad creatives.
👇Mega Thread👇
Some facts about Nuggs:
- The brand was created just a year ago and already has a great success.
- Their marketing strategy and branding are incredible.
- CEO is a 20 years guy who sold a company at 18.
- The product is far from being perfect
- 100% DTC & going on stores soon.
1. What is Nuggs ?
Nuggs is a DTC brand that sells vegan nuggets.
Their nuggets are gluten-free unlike of their competitors , and contain more proteins and fewer calories than regular nuggets.
ps: I don't care about their nuggets, I am just interested in the business side.
[Ads Examples] Nomatic make great creatives that convert like crazy
Let's analyze their ads
1. Functionalities/product centered ad angle
✅Strong message 1st sec "The most functional backpack"
✅Eye-cathing effects /dynamic text
✅Great Music & effect
👇Other examples bellow
2. Competitors alternative/problem-centered ad angle
✅Eye-catching 1st seconds + Adress problem from competitors
✅Introduce a solution to the problem + he wakes up + epic music + voice sounds more confident
✅Strong claim "The most functional bag ever" "you're gonna love it"
3. Social proof/UCG/fonctionnalities ad angle
✅eye-catching text & message at 1st seconds "BUILD LIKE A TANK"
✅short UGC videos with keywords: "very solid "super-durable" "I can carry so many things"
✅focuses on people and emotions
🔵Branding & Marketing Strategy
🔵The Website & CRO
🔵Social media Strategies
🔵Ads and creatives
🔵Analytics & tools
Mega thread 👇
First, What is Magic spoon ?
Magicspoon is a sugar-free, gluten-free, low carbs, high protein cereal brand. 100% DTC.
Some numbers :
- Launched little more than a year ago
- $3-$6 million Rev (probably more)
- 157k followers on Instagram
- ~307k monthly visitors(similarweb)
🔵They use nostalgia to attract adults. It works.
The target audience is adults who loved to eat cereal when they grew up but stopped because it was bad for their health.
Magicspoon offers something that lets people eat cereals again after they've missed it for so long.