About 3 months ago I started 😋 “Yums” as a way to help restaurants get more orders from their social traffic via high converting, mobile friendly micro-sites.
Here’s our journey so far and what’s coming next.
A thread ⬇️ (1/?)
Here’s our journey so far and what’s coming next.
A thread ⬇️ (1/?)
🤔 The Problem:
Most restaurant website are old, slow, not mobile optimized and worst of all don’t have clear navigation / Call To Action to simply place an order. (2/?)
Most restaurant website are old, slow, not mobile optimized and worst of all don’t have clear navigation / Call To Action to simply place an order. (2/?)
💡 Our solution:
Build small, mobile-first sites focusing only on the most essential CTAs
Pushing customers to the call, view menu & place an order.
The most important actions that customers want, and that owners NEED. (3/?)
Build small, mobile-first sites focusing only on the most essential CTAs
Pushing customers to the call, view menu & place an order.
The most important actions that customers want, and that owners NEED. (3/?)
Here are some recent stats for 1 restaurant we work with in Tennessee. This is a little over a month after creating their Yums site.
🤯 Over 2,000 page views
📲 106 extra phone calls
😋 776 “View Menu” clicks.
(4/?)
🤯 Over 2,000 page views
📲 106 extra phone calls
😋 776 “View Menu” clicks.
(4/?)
This is a productized service not a SaaS. We build these micro-sites FOR the restaurant.
Owners are busy and don’t want to be messing around with updating their site, tracking analytics etc. They don't want to manage it all 🙅♂️ (5/?)
Owners are busy and don’t want to be messing around with updating their site, tracking analytics etc. They don't want to manage it all 🙅♂️ (5/?)
Currently we make these micro-sites using a simple page builder.
This allows us to:
✅ Have consistency with all pages
✅ Keep it affordable for the restaurants
✅ Allow us to scale to hundreds even thousands of restaurants over time (6/?)
This allows us to:
✅ Have consistency with all pages
✅ Keep it affordable for the restaurants
✅ Allow us to scale to hundreds even thousands of restaurants over time (6/?)
We can update our backend programs/software as much as needed.
Since this is "done-for-you" the clients never see the back end. They don’t have to figure out the changes or learn a new system.
👍 As long as their page functions & we get results, things are good (7/?)
Since this is "done-for-you" the clients never see the back end. They don’t have to figure out the changes or learn a new system.
👍 As long as their page functions & we get results, things are good (7/?)
When building Yums I had 3 things in mind for what I wanted to build
1️⃣ It had to be affordable - with everything happening in the industry currently due to COVID I didn’t want to charge restaurants an arm and a leg just to help them. (8/?)
1️⃣ It had to be affordable - with everything happening in the industry currently due to COVID I didn’t want to charge restaurants an arm and a leg just to help them. (8/?)
2️⃣ Our process had to be scalable to hundreds, possibly even thousands of clients with very little customization or advanced planning.
EX: A fully custom website is too big, would take too much time and cost too much $.
We should be able to build a microsite in 1 day
(9/?)
EX: A fully custom website is too big, would take too much time and cost too much $.
We should be able to build a microsite in 1 day
(9/?)
3️⃣ Provide massive value for customers and be able to prove to them our product was making them more $ and providing a clear ROI.
If you look at the stats earlier I think we clearly meet those goals. (10/?)
If you look at the stats earlier I think we clearly meet those goals. (10/?)
💎 A Yums microsite costs only $97/year
Currently I’m only focused on selling yearly, it’s a less then $100 decision so this should be a no brainer.
🧪 We will experiment with different pricing going forward as I think we could charge a lot more for what we provide. (11/?)
Currently I’m only focused on selling yearly, it’s a less then $100 decision so this should be a no brainer.
🧪 We will experiment with different pricing going forward as I think we could charge a lot more for what we provide. (11/?)
Okay that's all for now, will add more tomorrow about how we are selling it and what else we've got planned going forward.
Tagging @thisiskp_ - wanted to share my own journey of building in public as someone with no development/coding skills. Hopefully this can inspire a few people #buildinpublic #nocode
Love all the questions i’ve been getting! Keep em coming. So I wanted to talk about a common one I’ve received ⬇️
“How do you compete with all the online ordering platforms” (12/?)
“How do you compete with all the online ordering platforms” (12/?)
Yums IS NOT an online ordering platform. 🙅
We create modern, mobile friendly sites to drive traffic to your most important links - like your menu/online ordering and phone number. (13/?)
We create modern, mobile friendly sites to drive traffic to your most important links - like your menu/online ordering and phone number. (13/?)
We are a productized service and we use the available tools to help our clients succeed.
Kind of like saying how does Design Pickle compete with Photoshop? 🤔
They are 2 separate things entirely. One is a done-for-you service, the other is a software/tool. (14/?)
Kind of like saying how does Design Pickle compete with Photoshop? 🤔
They are 2 separate things entirely. One is a done-for-you service, the other is a software/tool. (14/?)
If our clients already have online ordering we simply link to it - if they don’t we can help them set that up as an additional service/fee. (15/?)
Sold another YUMS micro-site today. 🔥
And ANOTHER one 🔥🔥🚀
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