Someone asked me: Does deliverability matter for double opt-in newsletters?
Short answer: Yes. Deliverability matters for both single & double opt-in lists.
Longer answer: Double opt-in is a great way to keep your list clean & a great step towards ensuring you have a high
quality list. More context: While double opt-in can help your deliverability through higher engagement, just because you leverage double opt-in upfront, doesn’t mean your subscribers will maintain the same level of high engagement over time. Some form of churn is inevitable.
So cleaning your list ongoing + sending to subscribers who are engaged are just as important with double opt-in as with single opt-in. The only potential difference could be the volume of people that churn that double opted in vs. single opted in, could potentially be lower.
Side note: For my own personal newsletter, as well as for my clients, we primarily leverage a single opt-in.
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Slack is for daily comms with our team and clients. Every client gets two channels. An internal channel with just our team and external channel with the client.
I just finished emailing 7,466 of my LinkedIn connections.
If I had to guess the breakdown: 1/3 of these people know me personally, 1/3 of these people know of me, 1/3 of these people likely don't know me at all.
Continue...
Results:
- 43.20% open rate (3,225 opens)
- 2.40% CTR (177 clicks)
- 45 replies
I truthfully didn't do much testing/optimizing here since this wasn't really a big focus for me.
Over the years across many failed and successful businesses, I’ve had over a dozen business partners.
Ironically enough, a few of them have hit me up over the past few months anytime I post a job opening. These were guys I used to look up to, that now want to work
for me. I’m sure you’re wondering what happened or why this is the case.
“Hustle beats talent when talent doesn’t hustle!”
Whenever things with previous businesses weren’t perfect, many partners bailed. They just kept building new things and kept bailing once things didn’t work
out exactly when planned. They expected everything to be easy and stopped grinding.
For many of these guys, they made it in their heads, before they actually made it in real life. This is a massive problem and it’s something I’ve fallen culprit to in the past. That just the