@drtigerjoseph @AoverK @IamChaseMaher @NixonMorra Our process has been super iterative.

What we built for 0-5 employees, didn't work for us as we scaled.

We're now at 25 people and will be at 30 people by the end of the year.

At a high-level, here's what we do:

- We have 5 departments and each department has a specific head
@drtigerjoseph @AoverK @IamChaseMaher @NixonMorra Each department has their only weekly sync, in-addition to a company wide sync.

We use Slack and Notion obsessively.

Slack is for daily comms with our team and clients. Every client gets two channels. An internal channel with just our team and external channel with the client.
@drtigerjoseph @AoverK @IamChaseMaher @NixonMorra We use Notion as our project management platform which replaced Trello for when we were at 0-5 employees.

Notion stores all client assets, meeting notes, important dates, content calendar, etc.

Each client had access to their own respective board.

Every week we have a call
@drtigerjoseph @AoverK @IamChaseMaher @NixonMorra with each client to run through previous week progress and upcoming week tasks.

Hope this helps!

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @ecomchasedimond

26 Oct
We got rained out this morning but we spent 30 minutes mopping the court this afternoon so we could play basketball.

I love our Sunday traditions.

Here are a couple videos of me getting buckets LOL.
Read 5 tweets
24 Oct
Someone asked me: Does deliverability matter for double opt-in newsletters?

Short answer: Yes. Deliverability matters for both single & double opt-in lists.

Longer answer: Double opt-in is a great way to keep your list clean & a great step towards ensuring you have a high
quality list. More context: While double opt-in can help your deliverability through higher engagement, just because you leverage double opt-in upfront, doesn’t mean your subscribers will maintain the same level of high engagement over time. Some form of churn is inevitable.
So cleaning your list ongoing + sending to subscribers who are engaged are just as important with double opt-in as with single opt-in. The only potential difference could be the volume of people that churn that double opted in vs. single opted in, could potentially be lower.
Read 4 tweets
13 Aug
[STOP SCROLLING - READ THIS]

Over the past few years I've audited and/or worked with a couple hundred brands.

Not a single brand was leveraging this flow I'm going to talk through.

But first, I want to make sure you understand the funnel (see screenshot I made below).

The 4
abandoned flows are:

1. Site Abandonment

2. Browse Abandonment

3. Abandoned Cart

4. Abandoned Checkout

The Site Abandonment, Browse Abandonment, and Abandoned Cart Emails all require a subscribe to be already on your list.

The Abandoned Checkout Email can be sent to someone
already on your list or you can collect their email at checkout.

Here are the triggers for each flow:

1. Site Abandonment = Active on Site

2. Browse Abandonment = Viewed Product

3. Abandoned Cart = Added to Cart

4. Abandoned Checkout = Checkout Started

In my opinion, all
Read 5 tweets
30 Jun
Cold to Warm Email Campaign Results + Breakdown.

I just finished emailing 7,466 of my LinkedIn connections.

If I had to guess the breakdown: 1/3 of these people know me personally, 1/3 of these people know of me, 1/3 of these people likely don't know me at all.

Continue... Image
Results:

- 43.20% open rate (3,225 opens)

- 2.40% CTR (177 clicks)

- 45 replies

I truthfully didn't do much testing/optimizing here since this wasn't really a big focus for me.

Tools Used:
- LinkedIn (exported connections emails)
- Gsuite
- Gmass
- SendGrid SMTP

Continue...
Setup Explained:

My cold email stack is always Gsuite Email + Gmass + SendGrid SMTP.

This allows me to plug & play. Typically the hardest part about cold email is inboxing at scale.

By me leveraging an infrastructure I've used in the past that has a strong sender

Continue...
Read 4 tweets
25 May
[Reflecting]

Over the years across many failed and successful businesses, I’ve had over a dozen business partners.

Ironically enough, a few of them have hit me up over the past few months anytime I post a job opening. These were guys I used to look up to, that now want to work
for me. I’m sure you’re wondering what happened or why this is the case.

“Hustle beats talent when talent doesn’t hustle!”

Whenever things with previous businesses weren’t perfect, many partners bailed. They just kept building new things and kept bailing once things didn’t work
out exactly when planned. They expected everything to be easy and stopped grinding.

For many of these guys, they made it in their heads, before they actually made it in real life. This is a massive problem and it’s something I’ve fallen culprit to in the past. That just the
Read 6 tweets
25 Apr
[THIS IS BIG]

I'm going to share w/you 9 different types of campaigns we send for our clients.

Most are only familiar w/a few of these buckets (holidays, special offers, etc)

Over the next 9 days, I'll be adding to this thread. 1 campaign example per day.

I hope this helps!
1. New Product Launch Email

@brooklinen does a great job w/this email below promoting their new towel colors.

The email is super clean & simple. The header photo is actually a GIF that I posted in the comment below.

This is a great format to emulate for your next new product.
Displaying the GIF that is in the email above.

Tomorrow I'll be sharing the 2nd campaign bucket we send for clients.
Read 19 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!