Thread by @GetTheAudience

Developing an audience is the most important, difficult, and totally rewarding thing to do for a founder or indie creator.

a /thread/ about #AudienceDevelopment

Let's say you want to create a "healthy nutrition" app. You need people to use and buy it.

6 steps to get you started with #AudienceDevelopment:

1) Find people who talk about healthy nutrition.
2) Look what they exactly talk about.
3) Join their conversations and understand.
4) Identify their problems.
5) Solve one of their problems with your app.
6) Show them your app and see what happens.

#AudienceDevelopment

OK, let's have an example for step 1):
Search Twitter for "healthy nutrition" and look which Twitter accounts show up: twitter.com/search?q=healt…

Still step 1):
Pick one account (example: @nutrition_facts) and look at their followers. Those must be people who care about healthy nutrition, if they follow such an account, right?

Then, step 2):
- Read what those followers are tweeting about.
- Look with *whom* they have real conversations.
- Look *when* they tweet (time of day, timezone) to find the ideal time to join those conversations.
- Make notes of all this for step 3).

#AudienceDevelopment

Step 2) can be time-consuming. Use a good tool (ahem... like ... our's @GetTheAudience) to find that *what*, *who*, and *when* items. And to make those notes that I mentioned before.

Now, proceed to step 3):
#AudienceDevelopment

Take your notes: Who is talking? About what? And when? Which one of those people really interests you so that you would want to join their conversation?

Step 3): Pick one person and enter an interesting conversation that they have already started.
#AudienceDevelopment

Still step 3):
- Try to understand what you read in that conversation.
- Ask questions.
- Make statetements.
- Try to be helpful.

Then: Watch what happens, this will be *so much fun* and *so enlightening* for you. #AudienceDevelopment

Now step 4):
- You have learned a lot about your audience in step 3).
- Try to extract the problems or impediments that your audience has.
- Ask them to confirm whether those are real problems.
- Make sure you understood correctly.
#AudienceDevelopment

Step 5):
Pick one of your audience's problem that occurs *often* enough and is *painful* for them. Solve it with your app and create a minimal, loveable product.

Watch others who do that: Search for #buildinginpublic #buildingintheopen @IndieHackers @thisiskp_ @yenFTW

Step 6):
Show your audience what you have created and get their feedback about it. Learn from the feedback and take it from there. #AudienceDevelopment

And... finally...

If you need help with step 2), use @GetTheAudience to automate much of that detail work.

Good luck, I wish you and your app tons of success!
#AudienceDevelopment

@threadreaderapp unroll please