2 weeks ago I decided to start a daily newsletter that featured a creator each day and bought them a coffee.
After 10 issues and over $100 in coffees, here are a few takeaways as a totally new newsletter writer.
👇
1) Automate as much as possible
I had very little automated to start. Shipping daily took way more time than I anticipated.
Personal outreach to creators and editing bios is where I add value so I do that manually. Everything else is ruthlessly automated.
2) Have a North Star
I've had 12 people unsubscribe and subscriber growth WoW is flat which is frustrating.
Then I reminded myself about why I started this and brush the frustration off because it is putting smiles on creator's faces and showcasing their work (My North Star)
3) You have to build a large backlog
My plan was to have each creator nominate the next but this was a mistake for a daily newsletter. One busy person was enough to derail me.
Creators can now nominate as many people as they want and I reach out right away building up a backlog
4) Just Ship It
3 months ago I would have never started Share a Coffee.
I've been intentional about Twitter and have an ever-growing group of makers around me that are always shipping and lifting each other up.
I got caught up in that and I'll always be eternally grateful.
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Automation is something I have a lot of expertise in. It's what I gravitated towards when I first got into no-code. My background as an API dev also helps.
I have some credibility in it as an Integromat Partner and through helping numerous clients and no-code makers.