@IndieHackers "This week I'm going to introduce new pricing model which will make Pingr much cheaper which is pricing per usage. "Pay as you go" βΊοΈ"
@IndieHackers "This week I'm going to implement support for Laravel queues in Serve. I'm not sure how long it will take but I feel like I can get it done in around 1 week with some focused time."
@IndieHackers I have to choose between multiple things, since I am the kind of person that has a lot of ideas and easily gets distracted and switches from one to another very fast."
@IndieHackers "I'm stuck on transitioning my business website from HTML to Webflow. I know it's a longer project but I'd want to see weekly progress on it.
I will strive to complete just the landing page by Friday. Keep me accountable, indie hackers!"
Tip: That navbar on your landing page is a distraction, and distractions can tank your conversions. Keep your landing pages laser-focused and improve your conversion rates by removing unnecessary links.
Thread π
When Hubspot tested landing pages for top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) offers, they found that removing links improved conversion rates.
Specifically, removing the navbar, footer, and social media share links increased conversions by 0-4% for TOFU offers and 16-28% for MOFU offers. That being the case, it's pretty crazy that 84% of landing pages still have navbars.
@IndieHackers 1οΈβ£ He focused on getting 50-100 users out of the gate who were friends, family or colleagues that could offer feedback and I knew would be honest with him about the product.
@IndieHackers 2οΈβ£ He used his following on Twitter to get his next 200-300 followers, and then he just trusted my readers to help him share.
Tip: Following up with a lead can mean the difference between a sale and a lost opportunity. But instead of a blase follow-up, why not give them another reason to buy? Convert more leads by including information that strengthens your case.
Thread π
Russell Vaughan closes a whopping 75% of his demos, and he says the way he follows up with leads is a big factor in that. Follow-ups are crucial in and of themselves, but here's why Russell's are particularly effective.
He avoids the usual "I just wanted to follow up..." email which, as he points out, is pestering and offers no value to the lead. And instead, he takes the opportunity to provide further information that strengthens the case for becoming a customer.
Tip: There's a lot happening in the political and social arenas right now, and despite what you may have been taught, speaking your mind can actually benefit your business. Get loyal customers by standing up for what you believe in.
Thread π
There's a commonly-held belief in business that being vocal about divisive issues will result in lost customers and little gain.
That's true for the 800-pound gorillas (or at least it was until 2020), but one study on B2Cs showed that there can actually be a big gain for brands with small market shares.
Tip: Getting to #1 on Google can be tough, but getting to the first page is a little easier. And from there, you can jump to #1 by winning the snippet. Optimize for featured snippets to get to the top and increase traffic.
Thread π
Featured snippets are answers that appear as tables, lists, videos, etc. above Google's organic search results. They put you right at the top and give you more real estate. It goes without saying that this is great for your brand and (if you do it right) your traffic.
Case and point, Cyrus Shepard of @ZyppySEO had a featured snippet and when he experimented with opting out, his traffic went down by 12%.