>Well know for having a crazy conversion rate (around 10%)
>Made billions of tests to get the best CR
>+50m$ in Rev per year
>Fitness/health Supplements Brand
Here are 10 techniques Organifi uses to get crazy CR% and AOV
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1. Ultra Optimized "Above the fold" section
The goal is to grab attention and make people scroll
How they do it:
>Problem solved(benefits list + testimonial)
>Discount(in red)
>Social proof (mini testimonial
>Obvious CTA (Enormous + color contrast)
>Money back guarantee
2. AIDA Product page structure
They respect the AIDA principle and focus on showing as much social proof as possible
Let's analyze a product page that converts like Crazy
Overview:
-benefit-oriented product name
-Amazing "Above the fold" section
-Benefits details + illustrations
-How to use section with 3 easy steps
-UCG photos (with faces) with testimonials
-Us vs Them
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1. Above the fold (the most important part of the page)
You can find all the most valuable information :
- The attention-grabbing product name "super youth"
-Benefits list + color contrast
-Great CTA in green
-secure badge+guarantee
-Social proof with reviews
-small description
2. List of benefits
Just under the fold, you find the benefits of the product.
-Great illustrations with relevant design & colors
-Goal-oriented benefit names with good contrast
How Nuggs went from 0$ to m$ in just a year selling vegan nuggets with an INSANE branding & Marketing strategy.
Let's study their Brand, marketing strategy, Website/CRO, and their ad creatives.
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Some facts about Nuggs:
- The brand was created just a year ago and already has a great success.
- Their marketing strategy and branding are incredible.
- CEO is a 20 years guy who sold a company at 18.
- The product is far from being perfect
- 100% DTC & going on stores soon.
1. What is Nuggs ?
Nuggs is a DTC brand that sells vegan nuggets.
Their nuggets are gluten-free unlike of their competitors , and contain more proteins and fewer calories than regular nuggets.
ps: I don't care about their nuggets, I am just interested in the business side.
[Ads Examples] Nomatic make great creatives that convert like crazy
Let's analyze their ads
1. Functionalities/product centered ad angle
✅Strong message 1st sec "The most functional backpack"
✅Eye-cathing effects /dynamic text
✅Great Music & effect
👇Other examples bellow
2. Competitors alternative/problem-centered ad angle
✅Eye-catching 1st seconds + Adress problem from competitors
✅Introduce a solution to the problem + he wakes up + epic music + voice sounds more confident
✅Strong claim "The most functional bag ever" "you're gonna love it"
3. Social proof/UCG/fonctionnalities ad angle
✅eye-catching text & message at 1st seconds "BUILD LIKE A TANK"
✅short UGC videos with keywords: "very solid "super-durable" "I can carry so many things"
✅focuses on people and emotions