6 months of personal brand building on LinkedIn. Here's what I learnt👇🏽

🪙Treasure trove of inbound leads

👌🏽Needs consistent quality posts

😲Quality required, but not enough

🤕Many best practices to be followed

Let me share what those are. Thread👇🏽

#Entrepreneurship Image
1/ Quality & type of content 📰

✊🏽 Obvious, but quality is important - it defines your brand

😑 Even poor content gets loads of likes

❌ But, they are not the leads you want

So, how do you define your content? 🤔
2/ Quality & type of content 📰 (contd.)

A) Choose your niche

👉🏽Content variety is fine, if your theme is consistent

B) Your content is an intersection of:

😍What your target audience finds interesting

🤓What you're passionate about & have knowledge in
3/ Structure of the posts 🏗️

A) First line needs to be interesting🤩. So:

😎Make a bold statement

❓Ask quizzical questions

😯State a surprising fact

B) People read in a hurry, so🏃🏽

✅Keep short sentences

✅Use simple language

✅Include graphics that summarise your posts ImageImage
4/ Structure of the posts 🏗️ (contd.)

❌ Don't just drop links - summarise your lessons.

✅ Experiential or a story format does better

✅ Positive tone is preferred

✅ Occasionally tag influential accounts Image
5/ Building your LinkedIn Profile 👩🏽‍🏫

If you are new to LinkedIn (<500 connections)

🤼 Start adding your friends, colleagues, etc.

🚀 Use @Phantombusterr to automate this process

❌ Can also automate requests to people you don't know - but not advisable. Quite spammy
6/ Building your LinkedIn Profile 👩🏽‍🏫 (contd.)

Optimise your profile to increase follows📈

🖼️ Good photo - just your face (be professional)

🖋️ Quality headline that introduces you & piques people's interest

🚀 Change "Connect" button to "Follow" when start getting traction Image
7/ Acing the LinkedIn algorithm🔫

A) Likes & comments in the 1st hour are key⭐️

🙌🏽Request your team to support the post

🪜Use Lempod to get friends to auto-like the post

❌Don't join random pods

B) Don't add external links in your post❌

✅Add them to your comment instead Image
I've delved deeper into each step along with personal examples in my report.

Link: 2.flexiple.com/no-vc-reports/…

No-VC helps you build your startup in 6 months by reading 5-min reports.

#Entrepreneurship

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More from @KarthikS2206

23 Nov
Scale went viral - 150,000 visitors in 24 hours 🚀

How?🤔

❌ Well, it wasn't @ProductHunt.

✅ It was Reddit! They totally loved it :)

Let me share the details! Thread👇🏽

Scale: 2.flexiple.com/scale/all-illu… Image
1/ Don't rely only on Product Hunt 🙏🏽

Got to say this:

🙌🏽 Sure, Product Hunt is great

🙄 But it is also quite unreliable

😑 Random "spam triggers", articles launched as products, etc.

👉🏽 You've got to diversify

🤦🏽‍♂️ I say this as a person who was himself too reliant on PH
2/ So, let's talk about Reddit 😍

Firstly, find the right subreddit:

😡 Most subreddits aren't supportive of link drops

🥳 But "r/InternetIsBeautiful" encourages it

💪🏽 It's massive with 15mn+ members

🤗 People are quite supportive

🎉 Many past posts had become super viral
Read 6 tweets
28 Oct
Launched "No-VC Reports" on @ProductHunt 🥳🥳🥳

It started with a simple promise:

👉🏽 Build your startup in 6 months by reading 5-min reports.

In the past 3 months, I've written 10 reports. Let me take you through them. Thread 👇🏽

🔗 PH Link: producthunt.com/posts/no-vc-re…

#startups
1/ Idea validation by showcasing your product and driving users to it.

So, I cover:

💻 Creating landing pages with @unicornplatform

📰 Building a newsletter audience

📊 Sharing examples of how @Hubstaff & @GrowthMentorHQ validated their idea smartly.

2/ Finding a co-founder 💁🏽‍♀️

🤔 @paulg says: co-founders = critical
📊 Stats show single founders do well too

Process:

A. Define expectations
❌ Superstars
✅ Skill diversity

B. Find them
👥 Personal network
💻 LinkedIn & other platforms (in report)

Read 10 tweets
19 Oct
Built another workflow for Flexiple in 6 hours using #NoCode!

Stack
1. @webflow
2. @MemberstackApp
3. @airtable
4. @integromat

Workflow
1. Project approved by our team
2. Details shown in a dashboard
3. Freelancers apply
4. Our team gets the list

How? Thread👇🏼

#Entrepreneurs
1/ Showing projects

a. Airtable is the primary database. Project details are added/edited by our team here.

b. A button in Airtable triggers Integromat which transfers all these details to Webflow.

c. A simple collection list is implemented in Webflow to showcase the projects.
2/ Freelancer flow

a. Signup is powered by Memberstack.

b. First screen: Above list of projects.

c. On clicking apply, more project details are shown along with a form.

d. Filling the form triggers Integromat which stores it back into Airtable.
Read 4 tweets
3 Jul
Just launched my first personal effort on @ProductHunt - my newsletter! It gets even better - it is currently trending at #1 :).

Here's a bit about myself and the newsletter 👇🏻
I started my career about 8 years back in IB at J.P. Morgan. I worked there for 3 years, but that life wasn't for me :/

Ever since, I've been building my startups and feel that I've finally found my calling. I enjoy "going to work" and that continues to bewilder my friends :P
As entrepreneurs, we have about 95% failures and 5% successes (at least in my experience). While we hear about the successes, we often don't hear about the things that went wrong.

And even if we do, they are about the Musks and Jobs of the world.
Read 7 tweets

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