Scale went viral - 150,000 visitors in 24 hours πŸš€

How?πŸ€”

❌ Well, it wasn't @ProductHunt.

βœ… It was Reddit! They totally loved it :)

Let me share the details! ThreadπŸ‘‡πŸ½

Scale: 2.flexiple.com/scale/all-illu…
1/ Don't rely only on Product Hunt πŸ™πŸ½

Got to say this:

πŸ™ŒπŸ½ Sure, Product Hunt is great

πŸ™„ But it is also quite unreliable

πŸ˜‘ Random "spam triggers", articles launched as products, etc.

πŸ‘‰πŸ½ You've got to diversify

πŸ€¦πŸ½β€β™‚οΈ I say this as a person who was himself too reliant on PH
2/ So, let's talk about Reddit 😍

Firstly, find the right subreddit:

😑 Most subreddits aren't supportive of link drops

πŸ₯³ But "r/InternetIsBeautiful" encourages it

πŸ’ͺ🏽 It's massive with 15mn+ members

πŸ€— People are quite supportive

πŸŽ‰ Many past posts had become super viral
3/ Keeping it simple πŸ˜‹

😬 Noticed most headlines simply conveyed the offering

❌ No buzzwords, no marketing copy

πŸ‘‰πŸ½ Also, a couple of past viral posts had phrased it as "I made..."

πŸš€ Overall, something phrased as a list did well
4/ So, I implemented it πŸ‘‡πŸ½

βœ… I phrased it simply, starting with "I made 100 high-quality illustrations, totally free."

❌ So, no mention of:

🎨 A color picker

πŸ” Easy search & gender filters

πŸ––πŸ½ Illustration styles

πŸ”§ Product built in NoCode, etc.
5/ Then the virality 🀯

In total:

βœ… 24,400 upvotes

βœ… 704 comments

βœ… ~147,000 users

What that they liked:

πŸ‘ŒπŸ½ Illustrations were actually great

πŸ†“ Yet being given for free

πŸ₯³ That too w/o attribution

😊 Maybe, the generosity of it?

β€’ β€’ β€’

Missing some Tweet in this thread? You can try to force a refresh
γ€€

Keep Current with Karthik Sridharan

Karthik Sridharan Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @KarthikS2206

11 Nov
6 months of personal brand building on LinkedIn. Here's what I learntπŸ‘‡πŸ½

πŸͺ™Treasure trove of inbound leads

πŸ‘ŒπŸ½Needs consistent quality posts

😲Quality required, but not enough

πŸ€•Many best practices to be followed

Let me share what those are. ThreadπŸ‘‡πŸ½

#Entrepreneurship Image
1/ Quality & type of content πŸ“°

✊🏽 Obvious, but quality is important - it defines your brand

πŸ˜‘ Even poor content gets loads of likes

❌ But, they are not the leads you want

So, how do you define your content? πŸ€”
2/ Quality & type of content πŸ“° (contd.)

A) Choose your niche

πŸ‘‰πŸ½Content variety is fine, if your theme is consistent

B) Your content is an intersection of:

😍What your target audience finds interesting

πŸ€“What you're passionate about & have knowledge in
Read 9 tweets
28 Oct
Launched "No-VC Reports" on @ProductHunt πŸ₯³πŸ₯³πŸ₯³

It started with a simple promise:

πŸ‘‰πŸ½ Build your startup in 6 months by reading 5-min reports.

In the past 3 months, I've written 10 reports. Let me take you through them. Thread πŸ‘‡πŸ½

πŸ”— PH Link: producthunt.com/posts/no-vc-re…

#startups
1/ Idea validation by showcasing your product and driving users to it.

So, I cover:

πŸ’» Creating landing pages with @unicornplatform

πŸ“° Building a newsletter audience

πŸ“Š Sharing examples of how @Hubstaff & @GrowthMentorHQ validated their idea smartly.

2/ Finding a co-founder πŸ’πŸ½β€β™€οΈ

πŸ€” @paulg says: co-founders = critical
πŸ“Š Stats show single founders do well too

Process:

A. Define expectations
❌ Superstars
βœ… Skill diversity

B. Find them
πŸ‘₯ Personal network
πŸ’» LinkedIn & other platforms (in report)

Read 10 tweets
19 Oct
Built another workflow for Flexiple in 6 hours using #NoCode!

Stack
1. @webflow
2. @MemberstackApp
3. @airtable
4. @integromat

Workflow
1. Project approved by our team
2. Details shown in a dashboard
3. Freelancers apply
4. Our team gets the list

How? ThreadπŸ‘‡πŸΌ

#Entrepreneurs
1/ Showing projects

a. Airtable is the primary database. Project details are added/edited by our team here.

b. A button in Airtable triggers Integromat which transfers all these details to Webflow.

c. A simple collection list is implemented in Webflow to showcase the projects.
2/ Freelancer flow

a. Signup is powered by Memberstack.

b. First screen: Above list of projects.

c. On clicking apply, more project details are shown along with a form.

d. Filling the form triggers Integromat which stores it back into Airtable.
Read 4 tweets
3 Jul
Just launched my first personal effort on @ProductHunt - my newsletter! It gets even better - it is currently trending at #1 :).

Here's a bit about myself and the newsletter πŸ‘‡πŸ»
I started my career about 8 years back in IB at J.P. Morgan. I worked there for 3 years, but that life wasn't for me :/

Ever since, I've been building my startups and feel that I've finally found my calling. I enjoy "going to work" and that continues to bewilder my friends :P
As entrepreneurs, we have about 95% failures and 5% successes (at least in my experience). While we hear about the successes, we often don't hear about the things that went wrong.

And even if we do, they are about the Musks and Jobs of the world.
Read 7 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!