🤩 Strategics buy your business because you solve a problem for them or add to their existing offering in some way. Less about the business vs. the problem you solve/team. Your business/brand may disappear. (Public/Private Corps)
2/ 🤗 Holders buy your business and hold it for the longterm, making tweaks (sometimes aggressive, sometimes not) along the way. Your business and team likely continue to exist. (Holding Companies/Conglomerates/Family Offices)
3/ 👩💼 Flippers quickly boost results in the short-term, then re-sell/flip the business within a few years. The changes might be difficult for your team and Your business/brand/team could change radically when it's re-sold. (Traditional Private Equity)
2/ Here’s what we’ve learned starting @supercast...
• I personally know around 10 podcasters who are making between $1-$5MM in annual recurring revenue from subscription podcasting. Nobody realizes this.
3/ People still don’t really get subscription membership as a model in podcasting. We have to aggressively educate most podcasters we speak to because they don’t understand why they should care.