1/ Someone recently told me that they think it's impossible for somebody to become a billionaire without doing evil things/being inherently bad.

Let's dig into this...

I'd argue that like any pool of people, there are good billionaires and bad billionaires...
2/ There are three primary ways people become billionaires:

1. They start a business that gets huge

2. They inherit a lot of money

3. They get lucky (early employee at a huge company, a wild speculative investment, etc)
3/ There can be wonderful people and jerks in any of those three buckets, and there is nothing inherently evil about any of them...
4/ Let's take @KylieJenner, for example.

1. She wasn't a billionaire, but she had a huge social following.

2. She started selling makeup.

3. It turned out people liked it and bought a lot of it.

4. Her biz got valued at over $1 billion.

5. Therefore she is a billionaire...
5/ Another one: Sara Blakely from @SPANX.

1. She came up with a better design for pantyhose.

2. She got it into department stores.

3. Her product blew up and did a lot of revenue.

4. It got valued at over $1 billion.

5. Now she's a billionaire...
6/ Is there anything inherently evil about starting a business to meet a demand? Of course not.

Now, I can't validate that they good people, I only use them as examples of how somebody can become a billionaire without doing anything "evil"...
7/ Are there people who have become billionaires by taking advantage of people?

Of course. Fuck those ones. They are probably psychopaths...
8/ Just like CEO's, there is a higher likelihood that billionaires are psychopaths (lack empathy for others).

Psychologists estimate 5% of the general population are psychopaths, so let's assume 20% of billionaires (1 in 5):

cnbc.com/2019/04/08/the…
9/ But clearly, there must be good people who become billionaires.

Can you argue it's insane for one person to control that much money? Absolutely.

Should they be taxed higher? Absolutely.

Should monopolies be broken up? Potentially.
10/ But the idea that they are all universally bad people/made ill-gotten gains is silly.

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More from @awilkinson

10 Nov
1/ Four types of people buy internet businesses:

🤩 Strategics buy your business because you solve a problem for them or add to their existing offering in some way. Less about the business vs. the problem you solve/team. Your business/brand may disappear. (Public/Private Corps)
2/ 🤗 Holders buy your business and hold it for the longterm, making tweaks (sometimes aggressive, sometimes not) along the way. Your business and team likely continue to exist. (Holding Companies/Conglomerates/Family Offices)
3/ 👩‍💼 Flippers quickly boost results in the short-term, then re-sell/flip the business within a few years. The changes might be difficult for your team and Your business/brand/team could change radically when it's re-sold. (Traditional Private Equity)
Read 5 tweets
5 Nov
1/ There are certain universal skills that apply across almost every business.

@BrentBeshore calls it the "everything tastes like chicken" layer of business. The broad strokes that apply in most places...

Some of my favorites:
2/ How to read financial statements

khanacademy.org/economics-fina…

How to write compelling copy

amazon.com/Made-Stick-ide…
3/ How to delegate and build systems

amazon.com/dp/B000RO9VJK/…

Sales/marketing best practices

amazon.com/Getting-Everyt…
Read 5 tweets
26 Oct
I’ve been cracking a new way to start companies this year...

I used to work my face off starting companies. It’s a TON of work.

Now, I have a simple formula 🧮

Example: I just launched Mailman (mailmanhq.com)

I spent about 5 hours on it 🧭

Here’s how I did it...
I always start with a problem. In this case, it was that my nightmarish email inbox kept filling up 🤯

As I’d send emails, new ones would constantly stream in and I’d end up spending my entire day in my email instead of focusing on deep work 😩

I had a eureka moment when...💡
I asked my Dad “how did you deal with this before email? When all these were letters?”

He responded: “The mailman only came once a day! You just sat down, responded to your letters, then didn’t think about mail for the rest of the day”.

And so the idea for @Mailman_HQ was born
Read 14 tweets
16 Oct
1/ The best businesses are like airports.

Millions of people in one place.

Limited alternatives. If they want to fly, they have to sit at your airport, or one of a few local ones.

If they sit at the airport, they are likely to patronize your the businesses within...
2/ You, the airport owner, gets to choose which businesses to place in the various stalls.

News stands, restaurants, massage parlors, etc.

You can experiment with different businesses, and slowly over time satisfy your audience’s demands...
3/ The best is buying a major airport in a hub city with a bunch of empty stalls.
Read 4 tweets
16 Oct
I worshipped these people (and still do).

I would add @swissmiss, @khoi, @jasonfried, @michaelbierut...

But #1 for me was always @simplebits. I spent hours poring over his stylesheets.

2008 me would freak the fuck out knowing that I’m now friends with Dan Cederholm.
How could I forget @Coudal!
It’s insane to think about how hard it was to do basic things.

For example: a drop shadow.

Back then (2007), it required slicing up a PNG and adding it as a BG.

Today, this is a single slider in @webflow. Thank you @callmevlad.

Kids these days have no idea...
Read 5 tweets
12 Oct
1 / Over the past year, I’ve been pretty outspoken about the fact that many podcaster are sitting on an untapped goldmine...

It’s called subscription podcasting and many podcasters are quietly making millions from it.

Here’s a quick summary: supercast.com/blog/joe-rogan…
2/ Here’s what we’ve learned starting @supercast...

• I personally know around 10 podcasters who are making between $1-$5MM in annual recurring revenue from subscription podcasting. Nobody realizes this.
3/ People still don’t really get subscription membership as a model in podcasting. We have to aggressively educate most podcasters we speak to because they don’t understand why they should care.
Read 7 tweets

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