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23 Nov, 4 tweets, 2 min read
Coward is too kind a word to describe the GOP. Cowardice implies that they want to do the right thing, but are too afraid. The last couple of weeks has proven that they are backing Trump's dangerous lies, bc they think it's good politics. Here's why
messagebox.substack.com/p/republicans-…
The sense that the GOP only puts up with Trump out of fear masks the much scarier reality of who they are and what they are capable of doing. Democrats can win the battles to come if we don't understand who we are fighting
messagebox.substack.com/p/republicans-…
Please consider signing up for Message Box, my newsletter about political and message strategy. In the coming weeks, I am going to be focusing on the lessons from 2020, the Georgia runoffs, and how Democrats can take on Trumpism in the post-Trump era
messagebox.substack.com/subscribe?utm_…
Here are some recent posts:

messagebox.substack.com/p/processing-t…

messagebox.substack.com/p/2020-and-the…

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More from @danpfeiffer

Dan Pfeiffer Profile picture
28 Oct
Political coverage focuses too much on what the candidates are saying and not enough on what voters are hearing. A new @crookedmedia/@ChangePolls poll looks at what voters are hearing down to see what's breaking through. The results are fascinating. messagebox.substack.com/p/new-poll-wha…
One of the most important questions in campaign polls is whether voters are hearing positive or negative information about the candidate. It is a leading indicator of support. Voters are hearing much more positive info about Biden (52-31) vs. Trump (20-68) messagebox.substack.com/p/new-poll-wha…
This poll is a devastating indictment of @FoxNews. Republicans that watch Fox are much engaged news consumers than Republicans that don't, yet they were less familiar with bad stories about Trump like his secret Chinese bank account. messagebox.substack.com/p/new-poll-wha…
Read 4 tweets
Dan Pfeiffer Profile picture
7 Oct
Trump's irresponsible and erratic behavior present Democrats with the opportunity to make the last month about Trump's failed COVID response. Here are some thoughts on the most persuasive messages to use when talking about the COVID Patient in Chief

messagebox.substack.com/p/talking-abou…
1. Sympathy is nice, but not necessary: Recent polling shared with me shows there is no backlash to being critical of Trump while he is ill. No need to twist yourself into a pretzel to be nice to someone that has never been nice to anyone in their life. messagebox.substack.com/p/talking-abou…
2. Trump's failure to protect himself is emblematic of his failure to protect all of us. This is about more than his own irresponsibly absurd behavior. messagebox.substack.com/p/talking-abou…
Read 5 tweets
Dan Pfeiffer Profile picture
6 Oct
Recent polling and events show that politics of the Supreme Court battle keeps getting worse for Republicans. Democrats have every reason to feel confident that we have the political high ground and should aggressively push our case.
messagebox.substack.com/p/a-supreme-lo…
The GOP shutting down Senate work on aid for the unemployed and vaccine funding, but twisting themselves into a pretzel to push forward a nominee that could overturn the ACA in a pandemic is a chance for Democrats to make them pay a historic price messagebox.substack.com/p/a-supreme-lo…
Four members of the Judiciary committee are vulnerable GOP Senators. They are about to become the face of everything voters hate about politics. If we play our cards right, rushing through this nomination could be the last act of this Republican Majority. messagebox.substack.com/p/a-supreme-lo…
Read 5 tweets
Dan Pfeiffer Profile picture
26 Sep
Democrats have to talk about Trump's attempts to shred our democracy, but how we talk about it matters a lot. The wrong language reinforces Trump's message and could discourage our voters. Here are my thoughts on the right approach messagebox.substack.com/p/talking-abou…
We spend so much time talking about Trump's power to steal the election that we ignore our own - much greater - power to stop him from stealing it. messagebox.substack.com/p/talking-abou…
Trump is an incompetent, weak loser that is losing the election and contemplating desperate ploys to save his flagging campaign. That is the context into which we must put all of Trump's dictatorial fever dreams messagebox.substack.com/p/talking-abou…
Read 5 tweets
Dan Pfeiffer Profile picture
23 Sep
How the SCOTUS confirmation process plays out in Congress and in the campaign is TBD. Based on some recent polling, I have some thoughts on how we can make Republicans pay a political price for rigging the court. messagebox.substack.com/p/a-supreme-co…
1. Make it about the issues, not GOP hypocrisy or process fouls. The best message about the GOP rushing to confirmation to get a Justice that will help them overturn the ACA in the middle of a pandemic. messagebox.substack.com/p/a-supreme-co…
2. Keep the Fight Big. The person Trump nominates is beside the point. We know that person will overturn Roe V. Wade, the ACA, and a new Voting Rights bill. Keep the focus on the policy implications not the specifics of the nominee.
messagebox.substack.com/p/a-supreme-co…
Read 5 tweets
Dan Pfeiffer Profile picture
17 Sep
New Poll: @crookedmedia/@ChangePolls polled new and infrequent voters in the battleground states. The poll offers some good news for @JoeBiden and some very specific guidance. Here are the best messages to turn out this critical group of voters: messagebox.substack.com/p/winning-the-…
Two key priorities to win these key voters:

1. Win the economic debate: Trump still has an advantage on the issue, but is very vulnerable.

2. Inform them about Biden: This hard to reach group wants more info on Biden's plans.

More on how to do that:

messagebox.substack.com/p/winning-the-…
For more information on the latest @crookedmedia / @ChangePolls PollerCoaster poll crooked.com/articles/polle…
Read 4 tweets

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