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27 Nov, 20 tweets, 4 min read
⚔️ *Thread* XP Selling System | Volume 2

How I made $53k in a few days with less than 10,000 subscribers

EVERYONE is getting this wrong right now...
Sales & Marketing at it's core is simply

The transfer of BELIEF

Them listening & showing up means they're curious

But the next step is where almost everyone drops the ball

🔑 The key & what to do is...
The goal is NOT to get them to believe it's a good offer

It's to get them to believe it's a good offer FOR THEM

🏦 A core quote here at YousXP & company enterprises incorporated LLC associates IS.....

"People would rather be impressive than be impressed"
Here's the key

What got me to BELIEVE & commit to making a YouTube channel

Was seeing inferior people making $100k/month

With content WAY worse than what I was already posting on forums with my homies

I went to a 'mastermind' event hosted by one of these guys....
It was HORRIBLE, seriously it useless

But it did something for me....

It got me to FULLY 100% without a doubt BELIEVE

I AM better, I CAN do this for sure

I drove home & went all in on YouTube & effortlessly built to 70,000 subscribers & over six figures the first year
🔑 Here's how this applies to you

This is the mistake everyone is making right now...

Everyone is flexing, trying to look like a genius, trying to look like a high performance visionary hustler

That makes people BELIEVE you are 'cut from a different cloth'
It's not relatable to them. They can't see themselves in you

Relationship = Relate

What got me to BELIEVE I could learn to invest & trade

WAS NOT the genius guys

That made it seem intimidating & distant from me
It was when I saw guys who were DUMB

Passing prop firm verification & getting funded

Aka dumb guys with verified proven results

💡 Just like my YouTube the belief 'click' happened again

If guys WAY WORSE THAN ME can do it

I MUST also be able to
🔑 What people do is try to look like a genius or some 'expert authority'

That makes the OFFER look good

It DOES NOT make it look good for them

It also does NOT have story attached to it

^ This is the 2 step formula that has allowed me to always sell effortlessly
1) Being a RELATEABLE PERSON - showing I am not some genius or 'special'

🔑 Secret Key - I always use a tone of ASSUMED FAMILIARITY

I don't use a teacher/preacher voice or high energy infomercial voice

I talk as if i'm talking to my best friend
Combined with step 2

2) Telling the RECENT STORY

My life is exactly like yours, I wanted to get 'x' result just like they did

Telling the story of what I did to get it

RECENTLY. Not years ago

^ All these elements combined...
It gets them to 'buy into' the vision it's possible for them

They get the 'click' epiphany 💡

The brain then releases motivation to INVEST - time, energy, emotion, & money

AFTER it believes it's possible
🔑 Core Points Summary:

1) If you try to look 'above & different' others, it makes the offer look good

It DOES NOT make it look good for them

Which is the driver that gets people to buy

Look the same but a few steps ahead
2) Don't be the 'retired expert' giving tips

Be the player, sharing your map

Storyselling = you walked the path, you are no different than them

They will want your map

Sell the MAP
Point A to Point B

NOT a giant mega dump of theories, tips, masterclass of everything you know
3) Last point is - talk in assumed familiarity tonality

"If you're good, you'll tell everyone
If you're great, they'll tell you"

If you actually have results & walked the path

The results speak

You won't need to use 'authoritative/leadership' speaking 'techniques'
📈 Last Point to hammer this home

🔑 Data has proven in advertising more realistic results converts better than more impressive results

"Six Figures in 60 Days"

does better than

"$780k in 100 days"

The most fit dudes sell less than above average guys on fitness programs
📈 Final note on the current trend for XP style selling

8 & 9 figure legends in the internet marketing space

Are typically ahead of the game & people follow their lead

Guess what style of ad i've seen these guys start running in the last few months...
"Here's what i'd do if I had to start all over" ads

"If I had nothing but a laptop & a phone here's what i'd do to build a business" ads

Programs are walking you through day by day, 'challenge' style programs

Over the shoulder LIVE vs sharing theories on what you once built
⚔️ Thank you for tuning into Volume 2 of XP Selling

Let me know if you find these helpful

Definitely have more to share & would be willing to turn this into a article series/book/more threads

Thank you for reading,

Cheers 🥂
Yous
Here's the XP Selling System | Volume One ⚔️

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More from @YousXPB

27 Nov
Engagement = Investment

- Social Media engagement
- Romantic engagement
- Engaging person to listen to

We are wired to conserve energy

Investment = investing time, energy, attention, emotions

Engaging = getting that commitment from people

...but first you need attraction 👇🏼
If a social media post gets a lot of engagement

It means people invested time, emotion, energy, attention

To comment, to view it long enough to like, to save the post, to watch the full video

Before you can get engagement you need attraction
Attraction = Interest Level

Headlines on sales pages
Hooks in YouTube Intro

Thumbnail & Title for YouTube videos

Compelling Titles for Threads

Cover of a book

This gets curiosity, which is a slight bit of extra commitment to engage a bit further & see more
Read 5 tweets
27 Nov
Follow the trend until the trend follows you

At first they follow you for the topic they're interested in

You'll grow on them

Then YOU become the topic they're more interested in

Like close friends

WHAT you're doing can be anything, what matters more is that it's with them
This is why people who go directly into vlogging

Or directly into a blog about everything they want to talk about

Almost always fail

Unless they're world class at what they do, extremely attractive, or are friends with famous people
Pick a niche within a niche to start

You'll get exposure & rank easier
You'll know lingo
You'll provide value delivering on that topic they're interested in

Expand to the full niche with complimenting topics once you have a decent following

Then eventually YOU become a niche
Read 4 tweets
26 Nov
*Thread* - The XP Selling System ⚔️

The most effective way to market & sell

Previously only done by the best, it's now a requirement
- Create a challenge to achieve a result in a impressive time
- Write everyday about the process

- Achieve the result

Selling a system you yourself used & created

To get a result a market desires

In a improved way. More efficient & effective

Stories sell
Fit 2 Fat 2 Fit guy Drew Manning

Dude will probably be worth 9 figures soon
Already $15m+

He embarked on a challenge ONCE

and that story still gets people's attention

Your offer & marketing practically builds itself if you do it this way
Read 21 tweets
24 Nov
*Thread* - The difference between preparation & procrastination

> How to refine your ideas through imagination

> Know when to discard

> Know when to pull the trigger & launch
Angle is usually the difference between good ideas & bad ideas

Your first idea will have the right intention but likely the wrong angle

Through writing I put the idea through simulations

Putting it up against different angles & different idea
The difference between procrastination & preparation

is answered with 1 question

Is the plan better now then it was 72 hours ago?

If yes, it shows you’re ironing out the flaws & can continue preparation
Read 4 tweets
24 Nov
At first nobody cares about you

Talk about topics they care about & they’ll soon care about you

At this point the topic is no longer required

The topic of you is now one they care about
Follow the trend until the trend follows you

At first let’s say you make fitness tutorials

They listen because they care about the tutorials not you at first

Through time invested

Emotions invested from making them think/laugh/learn

and stories you share..
All that investment leads to them now valuing you

More than the original topic that introduced them to you

It’s at this point the fitness YouTuber can talk about almost anything

The audience just wants to see their homie
Read 5 tweets
24 Nov
Facts tell, Stories sell

Accomplish something legendary once

You can make a living telling that story for the rest of your life
If it’s lucrative like fitness or a financial accomplishment

Package how you did it into a product & distribute

Or it can be explained as consulting/corporate talks
If it’s not as lucrative you can tell the story & sell a book/having a personal brand blog on the topic

Could even lead to endorsements

If it was a very badass accomplishment can lead to brand deals
Read 4 tweets

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