Yous Profile picture
27 Nov, 4 tweets, 1 min read
Follow the trend until the trend follows you

At first they follow you for the topic they're interested in

You'll grow on them

Then YOU become the topic they're more interested in

Like close friends

WHAT you're doing can be anything, what matters more is that it's with them
This is why people who go directly into vlogging

Or directly into a blog about everything they want to talk about

Almost always fail

Unless they're world class at what they do, extremely attractive, or are friends with famous people
Pick a niche within a niche to start

You'll get exposure & rank easier
You'll know lingo
You'll provide value delivering on that topic they're interested in

Expand to the full niche with complimenting topics once you have a decent following

Then eventually YOU become a niche
KSI - Started with Fifa youtube videos
Faze Guys - Started with call of duty videos

Multiple Celebrity influencers now - started as fitness tutorial channels

These same concepts also work for anon brands/theme pages but the content itself usually needs to be better

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More from @YousXPB

27 Nov
Engagement = Investment

- Social Media engagement
- Romantic engagement
- Engaging person to listen to

We are wired to conserve energy

Investment = investing time, energy, attention, emotions

Engaging = getting that commitment from people

...but first you need attraction 👇🏼
If a social media post gets a lot of engagement

It means people invested time, emotion, energy, attention

To comment, to view it long enough to like, to save the post, to watch the full video

Before you can get engagement you need attraction
Attraction = Interest Level

Headlines on sales pages
Hooks in YouTube Intro

Thumbnail & Title for YouTube videos

Compelling Titles for Threads

Cover of a book

This gets curiosity, which is a slight bit of extra commitment to engage a bit further & see more
Read 5 tweets
27 Nov
⚔️ *Thread* XP Selling System | Volume 2

How I made $53k in a few days with less than 10,000 subscribers

EVERYONE is getting this wrong right now...
Sales & Marketing at it's core is simply

The transfer of BELIEF

Them listening & showing up means they're curious

But the next step is where almost everyone drops the ball

🔑 The key & what to do is...
The goal is NOT to get them to believe it's a good offer

It's to get them to believe it's a good offer FOR THEM

🏦 A core quote here at YousXP & company enterprises incorporated LLC associates IS.....

"People would rather be impressive than be impressed"
Read 20 tweets
26 Nov
*Thread* - The XP Selling System ⚔️

The most effective way to market & sell

Previously only done by the best, it's now a requirement
- Create a challenge to achieve a result in a impressive time
- Write everyday about the process

- Achieve the result

Selling a system you yourself used & created

To get a result a market desires

In a improved way. More efficient & effective

Stories sell
Fit 2 Fat 2 Fit guy Drew Manning

Dude will probably be worth 9 figures soon
Already $15m+

He embarked on a challenge ONCE

and that story still gets people's attention

Your offer & marketing practically builds itself if you do it this way
Read 21 tweets
24 Nov
*Thread* - The difference between preparation & procrastination

> How to refine your ideas through imagination

> Know when to discard

> Know when to pull the trigger & launch
Angle is usually the difference between good ideas & bad ideas

Your first idea will have the right intention but likely the wrong angle

Through writing I put the idea through simulations

Putting it up against different angles & different idea
The difference between procrastination & preparation

is answered with 1 question

Is the plan better now then it was 72 hours ago?

If yes, it shows you’re ironing out the flaws & can continue preparation
Read 4 tweets
24 Nov
At first nobody cares about you

Talk about topics they care about & they’ll soon care about you

At this point the topic is no longer required

The topic of you is now one they care about
Follow the trend until the trend follows you

At first let’s say you make fitness tutorials

They listen because they care about the tutorials not you at first

Through time invested

Emotions invested from making them think/laugh/learn

and stories you share..
All that investment leads to them now valuing you

More than the original topic that introduced them to you

It’s at this point the fitness YouTuber can talk about almost anything

The audience just wants to see their homie
Read 5 tweets
24 Nov
Facts tell, Stories sell

Accomplish something legendary once

You can make a living telling that story for the rest of your life
If it’s lucrative like fitness or a financial accomplishment

Package how you did it into a product & distribute

Or it can be explained as consulting/corporate talks
If it’s not as lucrative you can tell the story & sell a book/having a personal brand blog on the topic

Could even lead to endorsements

If it was a very badass accomplishment can lead to brand deals
Read 4 tweets

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