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30 Nov, 4 tweets, 2 min read
Despite Biden's huge win, Democratic turnout in a lot of big cities was flat. There are a lot of theories as to why that happened. Given how much the deck is stacked against Democrats, we need to figure out what happened and fix it. Some thoughts here: messagebox.substack.com/p/the-2020-dee…
The most important people to listen to in this conversation are organizers like @staceyabrams, @MsLaToshaBrown and others that have been organizing for years to build political in the face of overwhelming and malicious voter suppression
messagebox.substack.com/p/the-2020-dee…
Democratic performance in Philly, Milwaukee, and Miami is something we need to look at because in 2022 three of best Democratic Senate pick ups are in Pennsylvania, Wisconsin, and Florida. messagebox.substack.com/p/the-2020-dee…
The 2020 campaign was filled with huge wins and tough losses with lot of lessons to learn from both. Over the next several weeks, Message Box is going to look at what worked, what didn't, and what we can learn for the elections to come. Subscribe here messagebox.substack.com/subscribe?utm_…

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More from @danpfeiffer

Dan Pfeiffer Profile picture
29 Nov
If I was building a White House staff, a campaign, a think tank or any other endeavor, my first hire would be Brian Deese. He is unquestionably brilliant, a great person, and in politics for all the right reasons.
Brian became a star in the Obama White House at barely 30 years old for spearheading the rescue of the auto industry where he worked with organized labor to save millions of jobs despite not having an office and working from an extra desk designated for an intern.
I was in nearly every economic meeting with President Obama from late 2009 to 2015 and I don't recall ever hearing Brian argue for austerity. He was always pushing for more stimulus, higher taxes on the rich, and creative ways to help the people that needed it the most.
Read 8 tweets
Dan Pfeiffer Profile picture
23 Nov
Coward is too kind a word to describe the GOP. Cowardice implies that they want to do the right thing, but are too afraid. The last couple of weeks has proven that they are backing Trump's dangerous lies, bc they think it's good politics. Here's why
messagebox.substack.com/p/republicans-…
The sense that the GOP only puts up with Trump out of fear masks the much scarier reality of who they are and what they are capable of doing. Democrats can win the battles to come if we don't understand who we are fighting
messagebox.substack.com/p/republicans-…
Please consider signing up for Message Box, my newsletter about political and message strategy. In the coming weeks, I am going to be focusing on the lessons from 2020, the Georgia runoffs, and how Democrats can take on Trumpism in the post-Trump era
messagebox.substack.com/subscribe?utm_…
Read 4 tweets
Dan Pfeiffer Profile picture
28 Oct
Political coverage focuses too much on what the candidates are saying and not enough on what voters are hearing. A new @crookedmedia/@ChangePolls poll looks at what voters are hearing down to see what's breaking through. The results are fascinating. messagebox.substack.com/p/new-poll-wha…
One of the most important questions in campaign polls is whether voters are hearing positive or negative information about the candidate. It is a leading indicator of support. Voters are hearing much more positive info about Biden (52-31) vs. Trump (20-68) messagebox.substack.com/p/new-poll-wha…
This poll is a devastating indictment of @FoxNews. Republicans that watch Fox are much engaged news consumers than Republicans that don't, yet they were less familiar with bad stories about Trump like his secret Chinese bank account. messagebox.substack.com/p/new-poll-wha…
Read 4 tweets
Dan Pfeiffer Profile picture
7 Oct
Trump's irresponsible and erratic behavior present Democrats with the opportunity to make the last month about Trump's failed COVID response. Here are some thoughts on the most persuasive messages to use when talking about the COVID Patient in Chief

messagebox.substack.com/p/talking-abou…
1. Sympathy is nice, but not necessary: Recent polling shared with me shows there is no backlash to being critical of Trump while he is ill. No need to twist yourself into a pretzel to be nice to someone that has never been nice to anyone in their life. messagebox.substack.com/p/talking-abou…
2. Trump's failure to protect himself is emblematic of his failure to protect all of us. This is about more than his own irresponsibly absurd behavior. messagebox.substack.com/p/talking-abou…
Read 5 tweets
Dan Pfeiffer Profile picture
6 Oct
Recent polling and events show that politics of the Supreme Court battle keeps getting worse for Republicans. Democrats have every reason to feel confident that we have the political high ground and should aggressively push our case.
messagebox.substack.com/p/a-supreme-lo…
The GOP shutting down Senate work on aid for the unemployed and vaccine funding, but twisting themselves into a pretzel to push forward a nominee that could overturn the ACA in a pandemic is a chance for Democrats to make them pay a historic price messagebox.substack.com/p/a-supreme-lo…
Four members of the Judiciary committee are vulnerable GOP Senators. They are about to become the face of everything voters hate about politics. If we play our cards right, rushing through this nomination could be the last act of this Republican Majority. messagebox.substack.com/p/a-supreme-lo…
Read 5 tweets
Dan Pfeiffer Profile picture
26 Sep
Democrats have to talk about Trump's attempts to shred our democracy, but how we talk about it matters a lot. The wrong language reinforces Trump's message and could discourage our voters. Here are my thoughts on the right approach messagebox.substack.com/p/talking-abou…
We spend so much time talking about Trump's power to steal the election that we ignore our own - much greater - power to stop him from stealing it. messagebox.substack.com/p/talking-abou…
Trump is an incompetent, weak loser that is losing the election and contemplating desperate ploys to save his flagging campaign. That is the context into which we must put all of Trump's dictatorial fever dreams messagebox.substack.com/p/talking-abou…
Read 5 tweets

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