Thread by @YousXPB

⚔️ XP Selling - The Step By Step Process

From idea to offer to saleable brand

1) Niche you're interested in

You yourself a customer, content consumer in the niche is key to understanding the market

Not required but it's highly recommended

Notice what you converted on, what do you feel could be better, what are other people saying they like & don't like

2) Test

Get involved in the discussion. Either creating a social media profile

Or being active in FB groups, Reddit, Forums

Seeing if your angles resonate

Taking note of what people most respond to from you

For Example - if you're talking about business

You may notice when you talk about selling on video

You get the most engagement & positive feedback compared to talking about Instagram Growth or copywriting

Confirm this with more posts on that topic while still posting about other topics

To verify if it's truly resonating or was a one time thing

If it's confirmed move forward to step 3

3) Beta

- Offer to help people out for free
- Make a free ebook/lead magnet

Further confirming your techniques & tweaks for video selling actually work for more than just you and get people results

In helping these people you notice common questions, common errors

This then gives you what you need to build a offer & gets you some initial testimonials

Everything pretty much follows this formula

Amazon book launches for example

Book is given for free to friends/people with a following

First 24 hours book is sold for 0.99cents so that the spike in purchases drives it to number 1

With this in mind, onto the next step we go

4) Build

Build initial version of the offer. NOT a mastered version, be ok with pulling the trigger when you got the meat of it

You'll continue refining over time

Keep the price LOW to start, this also makes it easier to launch sooner because you'll know it's a deal for them

The low price also gets a couple hundred people in which will be KEY for testimonials & feedback to refine with

5) Assist & Refine

Put in extra effort to answer questions for the first 20-50 people so they get a result & like you

Which will lead to testimonials

Once you feel like it's refined enough & you have plenty of testimonials

Then you have the final version of the product & can increase the price to it's true full value

Now things get interesting...

6) Tweaks & Efficiency

Now is when you improve the smaller stuff like landing page, graphics, CTA, systems etc

Add a FAQ

For higher ticket items with FB group or support offered you can hire one if your initial success students to answer questions

The systems/tweaks/optimizations comes AFTER

Verifying the MVP - Minimum Viable Product

I've learned this hard way

Don't try to build the perfect business & systems from Day 1

Use this gradual approach instead of spending months getting it all right before starting

7) Going from product to brand

Always keep listening & observing the niche, the community, your own audience

If you deliver a great offer that gets results, they'll arrive at a higher level with a higher level problem

Example: Your video selling improves their sales greatly

New problem aligned to that could be:

Quality of traffic they get is too expensive & not targeted

Next offer you build could be how to run paid traffic & get only the right people in front of the video

Repeat the entire process from step 1 - testing if people resonate with it

8) Authority Brand

"Follow the niche until the niche follows you"

Go through this process a few times over a few years

You transcend the niche itself & become a niche

Anything by your brand is in demand & automatically gets 1000+ sales when it launched

The "1000 true fans"

I used internet marketing as an example but this works with EVERYTHING

- Beauty/Skincare
- Fitness
- Books
- Finance
etc

It's simply being IN FLOW with the market & a process to respond with what they truly want & need

Instead of projecting onto them what you think they want

Enough reps of the process you become a force of nature

It is then at that point you can try more innovative concepts & creative angles

Thank you for reading

Cheers

- Yous