Thread by @faizansiddiqi

If 2020 was your year of complaining you truly missed out on the ability to start some thing without
1)A VC
2)Build a Nocode product
3)Engage with millions 4 free
4)launch in under $500 & scale
5)Go global
6)Diversify your income
7)Have a side hustle by using other ppls channels

Other people's channels are interesting if you have your eye on the unusual. Like when The Queen's Gambit came out on Netflix, the popularity of chess skyrocketed.From 200%+ jump on searches on eBay to online chess platforms seeing a 40% rise.With over a Billion app downloads

The game became a sleeping giant. The show came out in October if you are some one who follows trends you saw a spike and you capitalized. If you didn't here's where u start looking for trends. Trends.google.com and an other place

if you are serious about trends Is reddit. Likely a post later on how you can see growth in subreddits and use it to do near free market analysis of trends. The point is, are you really contextually aware?What are you doing to build on the back of what's out there.

It's faster to test on other peoples distribution channels and marketing storms. Look for other people's spend in a vertical where the market making is happening to educate the consumers and launch something in that niche piggybacking on some one elses ad spend/education spend

Money is money. If it's based on an original idea or not it doesn't change the value of ur $s. If it's smart and u can make it repeatedly then you have better leverage. Don't be hung up on the fact that the best ideas may not come from you. So long as what u do is legal be happy.

There are no short cuts but there are accelerants. There are also adjacencies, where u look for use of your product or idea in an adjacent market. Or borrow some thing from it for your market. Take a look at Ikea. They saw the need for us to organize our lives in the living room

When Ikea chose to address the cluttering issue of components, gadgets and wires in our living rooms by building furniture that accommodated all the TV componentry, they weren’t moving into the television sector or even into retail electronics.

Instead they had found a way to enhance the value proposition they were already famous for: functional home furnishings. Next we look at every ones fav brand to study. Apple. They did some thing very interesting to disrupt traditional retail.

“The Apple Store really didn’t invent anything new other than an entirely new way to deliver value through a compelling customer experience.”The shift worked because Apple chose to pursue an adjacency strategy with a very clear agenda – to disrupt the business in order

to get even closer to the customer and to have a level of control over the relationships that did not – could not – exist under the historic distribution model. If you’re not entering a market or even a different part of your current market to change it, you’re

simply entering it to fill it. A market that’s untapped by you is not, by presumption, an untapped market overall. Most markets are full enough already with companies that have a home-ground advantage. And if indeed it is a totally empty market, then

there’s probably a very good reason for that. No-one wants to buy. Unless you are having a google or whatsapp moment and you create new organic value. In the mean time u can explore simpler constructs and have the ability to create a product or service to be a side hustle.

So where do u start? Not by complaining for sure but by looking at data. One of the most interesting developments to come out of the boom in data is that you can now pursue ‘radical adjacency’. You can use what you now know about customer patterns and priorities to prosper

in what have historically been separated and divergent markets purely because we now understand customers that well, bonus: the data no longer is entrenched within large firms. So if you choose to look for data and in turn patters you could build some thing based on your insights

Using insights to delight customers should be your goal for what remains of 2020.With chaos comes opportunity. Own it. @rebootdude @raza_matin @Ash_Kalim @owaisz @jehan_ara @FaizaYousuf @ZMoosaPK @babushka99 @fmsheik @TheNestiO @id92_pk @Plan9incubator @NIC_Pakistan @shahjahan_ch