Thread by @faizansiddiqi

I want to help new founders get off to the right start in 2021. Be a deliberate thinker & actor. Don’t react- pro act. Pre empt. Have a model of how you think positive outcomes work. When data stops meeting reality. Re calibrate. Be intentional. Build frameworks act on them.

What is it that will make a Prosumer Product say product X successful?Is there a gigantic white space for it to succeed? Why doesn't any thing exist in the space? If you operate like this and have some thing viable to show for it we are in business.

I’m increasingly interested in startups that are like hybrid dev shops for a particular industry or sub-industry. The food verticals are all primed for growth.The national craving for $earnings should incentivise local players to start looking at export validated by local growth

If you are a startup a business, building that bridge Im happy to take a BET in this space. Look at @TwigaFoods, @GTsKombucha , @CookingForAisha (farm2retail) (kambucha/keifers)(halal babyfood)& any startup replacing medicine with food.Startups that are developing nutraceuticals

If you are a food startup, right now you should be looking at 1) Sugarcane fiber 2. Oat fiber 3. Rice protein. Not many out there, hence the opportunity. Look at @Lakanto, & the brownie mix they just released. They're one of the only brands with retail distribution using them.

This is not an exhaustive list.But these are the areas with true potential, ++ if you are using tech to enable distribution, sourcing,export etc. Instant Kashmiri chai that has a formula that doesnt rely on importing tea then blending & re-exporting,instead a licensable blueprint

Anything else that scales & has a repeatable process that has a large TAM. Things I or others havent thought of but you are producing and growing MoM. You also dont have to be a startup and can be a boring old business that operates like one,but wants the agility of a startup

So you ask what else, do we even have the natural resources to be in this space. We certainly do. Look at @Bohanalife popped water lily seeds. Could this be done locally, could it have local flavourings and be up-marketed as a healthier snack. Clearly it's being done. Can you?

Companies already imported Himalayan rock salt from Pakistan, up cycled the packaging & made a fortune in the West. We typically arrive last to the party. I want to help those who have the product the grit + validation but can do with some market access help & scale 10x.

The catch?There really isn't one. You must be a local brand, having paying customers,looking for scale.MVP already running, you need expansion capital for serious scale you will get serious mentoring & the right network to expand beyond your initial run. Not soliciting ideas.

If you have what it takes, DM, lets get the conversation started. @rebootdude @raza_matin @Ash_Kalim @jehan_ara @ZMoosaPK @Huk06 @fmsheik @ShahidM99 @TalhaIzhar @norbalm @TheNestiO @ziaimran @shahjahan_ch @id92_pk @YusufJan