So let's talk about the sad part of #reinvent-done-virtual: the sponsor hall.
"Wait, there's a sponsor hall?"
Sure there is! Let's go visit!
"Wait, there's a sponsor hall?"
Sure there is! Let's go visit!
Log into the #reinvent site. In the far upper left is an unassuming three line "hamburger." 
If you click it, it expands into a full sidebar menu. Midway down, you'll see a "Sponsors" option.
In THAT submenu, click "Meet Our Sponsors."
And here we are, simple as that. We're seeing sponsors!
The search filter is by sponsor tier, which is definitely the primary axis along which customers wish to slice.
The search filter is by sponsor tier, which is definitely the primary axis along which customers wish to slice.
If you scroll through it, you'll see the ~hundred or so sponsors sorted by tier. What do those tiers mean, one wonders?
Fortunately, the #reinvent sponsor prospectus tells us. Prices range from $35K to $125K and I really undercharged for #requinnvent this year holy crap.
There are add-ons as well. For example, $20K gets you a theCUBE promotional spot!
And $175K gets you a--wait. Are you shitting me? $175K for a banner ad and a pre-roll video?!
Other add-on opportunities abound, featuring sponsor opportunities all in the tens of thousands of dollars. Have you seen a lot of sponsor stuff so far at #reInvent this year? yeah, neither have I.
So, what to do about this? Glad you asked! At 2PM next Wednesday, @mike_julian and I will take you on a guided nature walk of the #reinvent sponsor floor, wherein we meet exciting sponsors, explain their arcane messages and ways to you, and help you feel closer to their brand.
This will take place via Twitch, of course.
...and if your company would like to sponsor this, we'd be pleased to send you OUR prospectus.
...and if your company would like to sponsor this, we'd be pleased to send you OUR prospectus.
(Note that this is 2PM PST. Invite to follow early next week. We look forward to meeting the Great Sponsors of re:Invent!)
And now, FAQs:
Q: What will this tour cover?
A: We aren't sure. We'll be observing these companies in their native habitat; these majestic beasts are unpredictable.
Q: What will this tour cover?
A: We aren't sure. We'll be observing these companies in their native habitat; these majestic beasts are unpredictable.
Q: Is this tour safe?
A: It is if you follow the rules. Be sure to not let any of the vendors scan your badge, lest they grow accustomed to our presence and come to depend upon us for survival.
A: It is if you follow the rules. Be sure to not let any of the vendors scan your badge, lest they grow accustomed to our presence and come to depend upon us for survival.
Q: Does the sponsorship mean you WILL or WILL NOT bring the tour to our virtual booth?
A: @mike_julian and I are undecided on this point. Your feedback will help us determine whether this is more of a "brand awareness" play or something more extortion based.
A: @mike_julian and I are undecided on this point. Your feedback will help us determine whether this is more of a "brand awareness" play or something more extortion based.
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