Thread by @saasboomi

Happy morning, everyone! 🌞

The very first chapter of #SaaSBOOMiPLG begins, now! ⭐

Stay tuned to this thread and uncover key #insights captured from some of the sessions, in real-time. 👇

#ProductLedGrowth #SaaS

💡 #ProductLedGrowth is all about using your product to acquire customers, convert them, and expand your offerings further. In simple terms, it's a vehicle through which a team achieves to do everything business.

@mrgirish | #SaaSBOOMiPLG

💡 Any software that could be bought and used by a team independently, without a corporate approval, is #ProductLedGrowth done right!

@mrgirish | #SaaSBOOMiPLG

💡 The ACV in #ProductLedGrowth should be determined by keeping the overall user numbers in mind.

@mrgirish | #SaaSBOOMiPLG

💡 @FreshworksInc has raised more than $300 Million till date, but has used only about $100 Million to get to where they are now.

⭐ Moral of the story - #ProductLedGrowth is capital efficient!

@mrgirish | #SaaSBOOMiPLG

💡 Top 3 things that have worked for @FreshworksInc, in the context of #ProductLedGrowth:
1. Strong understanding of customers
2. Replication of the core model to build multiple products
3. Using product-led growth to champion sales-led growth

@mrgirish | #SaaSBOOMiPLG

💡 Top 3 mistakes to avoid while leveraging #ProductLedGrowth:
1. Trying to iterate fast without a full-funnel impact
2. Not having the entire team aligned to a one set of metrics
3. Miss conducting full-funnel experiments

#ArchanaAgrawal | #SaaSBOOMiPLG

💡 How many nouns does your product have?
The more the nouns, the more the customer have to discover about the product!

#ArchanaAgrawal | #SaaSBOOMiPLG

💡 #DidYouKnow?
@airtable handles customer churn by expanding the product's use cases, in a horizontal manner.

#ArchanaAgrawal | #SaaSBOOMiPLG

💡 Top 3 things to keep in mind while arriving at a GTM strategy, in the #ProductLedGrowth framework:
1. Test your narrative with existing customers
2. Set the stage right to attract new customers
3. Ensure close connection between key teams

#ArchanaAgrawal | #SaaSBOOMiPLG

💡2 key learnings from @NotionHQ's Seed to PMF journey:
1. Observe, build, and iterate quickly
2. Rebuilding your product for the long-term helps improve your tech stack

@akothari | #SaaSBOOMiPLG

💡 Customer support is not to be treated as cost / expense to the business, under the #ProductLedGrowth framework.

@NotionHQ encourages people to ask questions, treating customer support as one of the most important drivers for sales and marketing.

@akothari | #SaaSBOOMiPLG

💡 A #startup founder needs to think about distribution, as much as he/she thinks about the product. As the product ages, distribution channels become the pedestal for scaling.

@akothari | #SaaSBOOMiPLG

💡 Key leanings from @getpostman's #ProductLedGrowth journey (1/2)! 👇

1. Identify the pain points
2. Build small (while simultaneously thinking about the customer journey)
3. Put the product in front of customers who can provide honest feedback

@a85 | #SaaSBOOMiPLG

💡 Key leanings from @getpostman's #ProductLedGrowth journey (2/2)! 👇

4. Measuring usage statistics
5. Iterate obsessively
6. articulate and update your market position
7. Build and invest in a community of power users

@a85 | #SaaSBOOMiPLG

💡 Hacks to build a strong team in a #startup's #ProductLedGrowth journey. 👇

⚙️ With A Founding Team - Build, Emphathize, & Design
⚙️ At 10+ Members - Add Support
⚙️ At 20-50 Members - Add Success
⚙️ At 50+ Members - Add Sales

@a85 | #SaaSBOOMiPLG