Thread by @tkatsumi06j

#StopRacismInJapan CEO of Japan’s cosmetics giant #DHC mocks its health food rival #Suntory in a public statement for using Korean-Japanese figures in their ads saying they’re ridiculed as Chontory on the internet. Full problem statement with translation.
top.dhc.co.jp/contents/other…

Looking at DHC’s own website, what might be the best course of action would be NOT ONLLY to #BoycottDHC but #BuyFANCL @FANCL_Official which ranks second in the ranking. Since DHC has the audacity to show this off. We should see the face of the CEO when the share drops to 10%.

Follow-up on this matter:

https://twitter.com/tkatsumi06j/status/1339185982139031552?s=19

FYI: According to a TPC marketing survey in 2019, sales volume-wise #SuntoryWellness has the top share with17% while #DHC lags far behind with 7.4%. So although DHC CEO relied on satisfaction survey, the market is already in favor of Suntory. netshop.impress.co.jp/node/8269

According to TPC report, which was released just last week, Suntory's share has risen by 8 percentage points since last year with successes in its "TV commercials and newspaper ads". It seems like their Sustainability Policy and Diversity clauses are really paying off.

For example, this is Suntory's Human Rights policy: "As a member of society, the Suntory Group recognizes the importance of respecting human rights in all business activities," was the textbook response Suntory's PR gave to @HuffPostJapan and others. suntory.com/csr/activity/h…

Here’s Suntory’s Human Rights Policy, signed by its President and CEO in 2019. Rather a latecomer, but this came as a result of the company finally becoming a registered company by the establishment of holding company. suntory.com/csr/activity/h…