Want to know the secret to getting past the blank page when you sit down to write?

Here's how I've mastered it. THREAD!
1. You need to write an ugly first draft.

This doesn’t have to be pretty, make sense, or go into detail yet — it just needs to be words on the page.

I’ve seen lots of people talk about the idea of “writing ugly” at a high level, but not many that spell out how to do it.
2. First things first: Create a framework.
Before you try to get too in-depth, create a loose framework. It should look something like:

· Intro
· Background
· Specific Points/Ideas/Tips
· Conclusion

This allows you to visualize what you'll build upon. It’s your road map.
3. Middle First

You’ll want to focus on the middle section of your outline first. Nail down the examples or points you want to walk through.

Include internal + external resources (and quotes!) for reference. Bullet points work well here.
4. Background

Once you have the middle section complete, look at it as a whole to determine what kind of background information you need to share so the reader has relevant context.

This could be a fictional scenario, a story, a quote — something that provides a backdrop.
5. Intro & Conclusion

These two parts come last. They should be similar, but not identical. (Sisters, not twins.)

Your introduction welcomes the reader with a conversational tone, while the conclusion goes over what you explained and reminds him/her of the one main takeaway.
6. Editing

When your ugly first draft is complete, you can then go back in to polish things up and perfect your work — but not before then. Self-editing while you write is the enemy of completion.
7. Finally: give yourself enough time to go back after a day or two to check and re-edit with fresh eyes.

As the idea rolls around in your mind, you might have new thoughts/ideas to add. Let it marinate.
8. The Bottom Line: By embracing an ugly first draft, you can write more efficiently — and over time, you’ll notice that the process becomes simpler until you never fear the blank page again.

Want more tips like these? Get them in your inbox: Kaleighmoore.com/newsletter

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More from @kaleighf

7 Dec
How to write a solid blog post in one hour.

THREAD.
1. You need direction (so you can focus and write efficiently.)

Start by filling out a writing brief for yourself. It doesn't have to be super detailed or fancy. I have a template you can buy here: gumroad.com/l/creativebrief
2. From your brief, start working on your outline. Start in the middle and build out your sections with bullet points.

Leave the intro and closing for later.

More on outlining: kaleighmoore.com/blog/2019/5/24…
Read 10 tweets
12 Oct
How writing makes you smarter: A Monday thread.

1. Writing is a neuron-pumping activity that challenges your brain to translate shapeless ideas into logical, syntax-conforming sentences.

It’s mental gymnastics when you have to take a fuzzy concept and transform it into words.
2. It changes your vocabulary, as you have to find the right words that match up to your ideas.
3. It changes the way you speak, as it forces you to work on sentence structure, composition, and general idea communication...which informs the way you sound OFF the page as well.
Read 9 tweets
6 Jul
Want more people to read your content? Tired of hiring freelance writers to help you build out valuable blog posts only to hear crickets in response?

My tips; a thread.
1) Provide jump-to sections in long posts.

Don't make the reader search for the part they care about - give them a shortcut to the part they want to read. @BigCommerce does this well.
2) Provide a "what you'll learn" summary up top.

Give a few bullet points at the top of your article that sum up the most important takeaways/data points. News sites like @retaildive do this well.
Read 6 tweets
26 May
Writing an About page for your website is HARD.

-It feels weird to write about yourself.
-You're not sure what exactly to share.
-Do you use 'we' or 'I'?
-What's too much info? Or too little?
-How do you make it less about YOU and more about the person reading it?

THREAD!
1/ This is often one of the first places you'll make an impression on someone looking to learn more about you. So it's IMPORTANT.

It's also one of the very few pieces of internet real estate where you can talk all about YOU.

So...you should capitalize on that.
2/ The thing is: So many people struggle when it comes time to write this page.

So they make it ultra-brief.
Or they go WAY long.
Or they forget to tell a story and just summarize their resume (bleh).
Read 5 tweets

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