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Chase Dimond | Email Marketing Nerd 📧

21 Dec, 15 tweets, 4 min read

Easiest Holiday Money You'll Ever Make

Are you in ecommerce?

Need a done-for-you Christmas strategy?

Here are the 3 emails you MUST send during the Holidays.

(Includes examples from real brands)

//Christmas Thread//

If you're not in ecommerce, this thread (probably) won't help you.

If you are, this can help you make a lot of money (without a single customer complaint)

Ready?

Let's do it:

How To Cash In During The Holidays:

All things equal, remember that people are master procrastinators.

They'll probably start thinking about gifts on December 24th and get it until December 26th...

Not good.

So what do we do?

We go from a store into a Christmas Miracle...

We'll send them a gift that gets there fast,

Is well received,

And get them out of the procrastination problem they dug themselves into...

Introducing, Gift Cards

The answer to all of your customer's worries.

Here are two ways to use gift cards (plus a new way to earn customer loyalty)

1st Email: The Gift Card.

Make your email

-Pretty
-Interactive
-Straight to the point

Example:

Subject Line Ideas:

1) A gift card for them!
2) Now available, Gift Cards!
3) 🍾 Uncork savings on gift cards!

Preview Text Ideas:

1) Need a last minute gift?
2) Not sure what kind of wine to get everyone on your list?
3) They get a gift, you get a gift!

2nd Email: The Credit

This is a great method to make sure people buy from you AGAIN.

"Buy a gift card from us and you'll get free credit for your next purchase."

Example:

See what they did there?

-Spend $150, Get $20.
-Spend $300, Get $50.
-Spend $500, Get $100.

That credit is your Christmas gift for them.

If you're comfortable with this, it's an easy way to crush your campaigns.

3rd Email: Sincere Appreciation

Not every email should sell.

This one's one of them - we want to show our customers that we actually care about them.

Send them a Happy Holidays email with a sincere thank you:

Subject Line Ideas:

1) Happy Holidays from our team to yours
2) Merry Christmas!
3) The Wonderful World of Christmas Traditions

Preview Text Ideas:

1) From our family to yours.
2) Thank you.
3) Merry Christmas!

To recap, there are 3 ways you can crush your Christmas Campaigns:

1. Gift Cards
2. Gift Cards + Credit
3. Sincere Appreciation Email

Send this thread to someone in ecom.

They’ll thank you…

Thanks for reading!

I'll drop a thread with New Year's ideas if this thread gets enough love, so make sure to retweet the top tweet!

Cheers,

Chase.

P.S.

Did you know that I share these secrets every week?

If you join my paid newsletter, you'll get real campaign ideas that we send on behalf of our clients.

It's basically showing you how to make thousands for just $49/month.

Join here:

app.moonclerk.com/pay/18jaqo42bo…

P.P.S. I have a Christmas Gift for you.

If you purchase either of my courses you get 2 free bonuses:

-12 Campaigns I’m actually sending for my clients (for FREE)
-PLUS a free group call w/me

Join here:

Main Course: chasedimond.podia.com

Mini course: gumroad.com/l/chasedimond

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More from @ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

11 Dec

The 20 Commandments of Email.

Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.

//THREAD//

1) Treat your subs with respect

People didn't sub to your list to be spammed.

People subbed to your list because you have something to offer and they're interested in you.

Keep it that way.

2) Test Everything

-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text

"Never stop testing and your advertising will never stop improving."

-David Ogilvy

Read 29 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

9 Dec

THE 5 MODULES IN MY ADVANCED EMAIL MARKETING COURSE

⬇️THREAD⬇️

1. It's no secret that people hit the unsubscribe button at will.

An unsubscribe rate below 0.5% is a good unsubscribe rate.

99% of people aren't implementing what I teach in this module.

Why? They don't know they can do this.

I show you a way to convert subs that churn.

2. Forms are great for email collection.

However that's all people use them for.

I teach you how to use forms in an untraditional way to drive revenue.

We helped 1 of our clients convert 214 subscribers for a total of $11,310 in revenue in just under a year through this method

Read 8 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

9 Dec

Until this year, I never really understood what people meant by “being at the right place at the right time”.

Here’s what that’s meant for me:

- Got started with email marketing in 2015 on the cold email side.

- Crushed it for a few years and got out of the game before GDPR &

CCPA and so forth came into play.

- Transitioned into ecommerce email marketing at the end of 2017.

- Started an agency dedicated to ecommerce email marketing in 2018.

- This year (2020) has been monumental and can be summarized by right place at the right time.

- Was already

doing well in Ecom and with everything that happened this year, Ecom got a whole lot hotter than expected.

- Scaled from 7 full time employees at the start of the year to about 30 full time employees right now.

Being at the right place at the right time is a combination of luck

Read 5 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

8 Dec

I joined Twitter in April of this year.

Been blown away by the quantity/quality of the leads it's driven for my agency.

For the longest time, Facebook was my top lead source.

Within 3 months of joining Twitter, this became my new top lead source.

It's wild how well platforms

can produce for you when you're focused on adding value.

I've never once posted a single time on here that I'm looking for clients.

If anything, I post the opposite. That we can't take on any new clients.

And I've only ever posted a handful of times to drive leads for others.

When you do Twitter and social well, you won't need to "beg" for clients.

I've been there, done that, and it's not a good look.

My advice is to focus on building relationships.

How do you do that?

Be helpful.

Be kind.

Commit to giving.

I invest a ton of time and money into

Read 4 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

25 Nov

[SPECIAL OFFER]

Today if you purchase EITHER of my courses you'll get 2 bonuses.

Bonus 1: Access to a Google Drive with 16 of my favorite BFCM Emails (see screenshot).

Bonus 2: Access to my BFCM Email Guide (see screenshot). This contains the 7 emails to send from 11/24-12/1.

Course 1: My main course.

Learn ALL the Ecommerce Email Marketing fundamentals that you need to know in order crush it for your (or your clients) store.

Hands down is the best Ecom Email Marketing Course ever created.

Here's the link to my main course:

chasedimond.podia.com

Course 2: My mini course.

Learn 5 advanced email marketing tactics.

There's a 0.01% chance ANYONE is executing on all 5 of these tactics.

If you buy the course & you're already doing ALL 5 of these things, I'll give you a full refund.

Here's the link: gum.co/chasedimond

Read 4 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

24 Nov

Today I turn 28 years old.

Thank you to everyone who has sent me their birthday wishes!

And specially to our Twitter corner for making this world a better place.

To celebrate,

Here are 28 business lessons I’ve learned in 28 years.

//Birthday Thread//

Enjoy:

1) Find a network of winners

You can't achieve your dreams on your own.

You need people that will help you when you're down,

And celebrate you when you're up.

Rule of thumb:

If your network wants you to win, you'll win.

2) Trust yourself

Your gut knows more about life than you do.

If something feels right, go for it.

If something doesn't, it's for a reason.

"Trust thyself, every heart vibrates to that iron string."

-Emerson

Read 30 tweets

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