This year I completed the 52 book challenge for the first time ever.

What did I learn from this hitting this goal?

The 52 book challenge is flawed and outdated.

Here's why (plus a free & better reading challenge for you):

(thread) 🧵
0/ Background

The goal of the 52 book challenge is to read 52 books in 52 weeks.

It's a popular challenge for readers:

• The r/52books subreddit has 132k+ subs
• Goodreads has over 5.3 MILLION users participating in the challenge

BUT...this challenge has a ton of flaws
0/ (continued)

At first glance, the challenge seems great:

• Gives people a big goal to strive for
• Encourages people to read more
• Easy to measure success

However, the incentives of this challenge aren't properly aligned for becoming a better reader.

Here's why:
1/ Bad Incentives

There are several bad incentives from this challenge. It encourages:

• Quality over quantity
• Punishes long books
• Forces reading for stats
• Values reading over reflection or action

Let's dive into each:
2/ Quality over quantity

On the 52books subreddit, users commonly brag about reading 100 or even 200 books a year.

Do these people actually enjoy reading all of those books or are they trying to read as many books as possible to impress their peers and seek validation?
2/ (continued)

People tend to believe that the more books someone has read, the "smarter" or "better" they are.

But that isn't the case.

Reading shouldn't be a competition to get through as many books as possible. Instead, focus on how many books get through you.
3/ Punishes long books

The 52 challenge discourages people who want to read longer books since it rewards people for reading books and doesn't count metrics like time spent reading.

Such incentives alter a person's reading plan.

I know this from personal experience...
3/ (continued)

Earlier this year I wanted to read the Bible.

BUT since it's 1,200+ pages long, I knew reading it would decrease my chances of hitting the 52 book goal.

It also stopped me from reading the Pulitzer Prize Frederick Douglass's biography since it was 900+ pages..
4/ Forces reading for stats

Just how the 52 book goal discourages people from reading long books, it also discourages people from quitting bad books.

It forces people to read books they don't enjoy because they want to say they've read it and count it as one of their 52 books.
4/ (continued)

If someone's 30% or even 70% through with a book but they aren't enjoying it, they shouldn't have to feel forced to finish it.

Instead, they should be able to switch to a different book and be rewarded for being a reader in general.
5/ Values reading over learning or growing

Reading books is great BUT...it's only part one of improving your life.

In the current book challenge, here's no incentive to:

• take notes while reading
• reflect on new ideas
• apply the lessons you've learned
5/ (continued)

What's the point of reading 52 books if you aren't remembering or applying what you've learned?

People should be rewarded for spending time taking notes on what they've learned, organizing valuable insights, and applying advice to improve their life.
6/ The Solution

The 25 x 250 Reading Challenge ⭐️

(free worksheet below)

Spend 25 minutes a day doing one of three tasks for 250 (or more) days out of the year:

• Reading
• Learning
• Growing
6/ (continued)

This reading challenge rewards people for reading books, taking the time to remember what they're read, and for actually taking action on the lessons they've learned.

It also solves all the bad incentives in the 52 book challenge.
7/ Good incentives

The 25 x 250 book challenge isn't about competing for who can read the most books.

• It's not about reading more, it's about reading BETTER.

It's about quality reading, not quantity reading.
7 (continued)

It doesn't punish you for reading long books.

Nor does it force you to finish bad books.

And it motivates people to go above the passive consumption of reading by encouraging people to spend time applying the knowledge they've gathered.
8/ How it works

I created a simple one-page worksheet that shows all the days of 2021.

(You can print it out or use it as a digital file)

Each day you spend 25 minutes reading, learning, or growing, mark that date with a simple check or color it with a highlighter.
8/ (continued)

At the end of each month, tally up how many days you spent reading, learning, or growing.

Then repeat the same process every month till the end of the year.

Aim to spend 250 days (or more) reading, learning, or growing.
You can learn more about the 25 x 250 challenge and get the worksheet for it for FREE here:

gum.co/KchJc
*Update*

Awesome to see so many readers excited about the 25x250 challenge!

Here are some building in public stats you may find interesting:

• 100k+ impressions from the post
• 250+ worksheet downloads
• $27 from donations

Thank you for your support everyone! 🙏

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More from @AlexAndBooks_

29 Dec
I read 55 books in 2020.

Here are my top 10 favorites and a short summary of each.

(thread) 🧵 Image
0/ Intro

I read a lot of incredible books this year so don't let this list take anything away from books that didn't make the cut.

I based this list off of the books that had the biggest impact on me personally.

Also, this top ten list is in no particular order.

Let's begin!
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Your brain is your most powerful organ but it doesn't come with an instruction manual on how to use it to its maximal potential.

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9 Dec
The incredible story of how Frederick Douglass learned how to read & write.

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In his book, Narrative of the Life of Frederick Douglass, Douglass talks about his life as a slave and his heroic escape to the North.

One part of his story that I found especially fascinating was how he taught himself how to read and write.
As a slave, Douglass was treated poorly.

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He was given almost no clothes and slept in a sack to stay warm, “In the hottest summer and coldest winter, I was kept almost naked...I had no bed,” Douglass wrote in his memoir.
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8 Dec
I'm building an online course to help people become better readers.

BUT...I've never built a course before.

SO...what do you say we build this together?

• How To Build A Successful Online Course (build-in public edition)

(thread) 🧵
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This will be a live and ongoing thread where I share how and why I'm building my course The Art of Reading.

I'll be transparent about the success of my course and share helpful resources to help YOU build your own course.

Let's begin!

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1/ Why build a course?

Content creators of today all have a website, social media presence, newsletter, and maybe even a podcast.

The content creators of the future will all have a course (or other digital products).

Why?
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7 Dec
The A&B Merch store is live! 👕

After months of going back and forth with designers and product samples, I'm happy to share that the A&B merch store is up.

(discount code below)
Currently, we have the classic A&B logo on t-shirts and stickers.

I'll likely expand to more designs and products over time but if you want to be a true fan and get the first-ever official A&B merch, check out the store.

Shirts are 100% cotton and also come in women's sizes!
• Use promo code "TW25" to save 25% on your first order!

Check out the store here: 😃

teespring.com/stores/alex-bo…
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29 Nov
What The World’s Reading Habits Look Like in 2020

(thread) 🧵
Which Countries Read The Most? 🌎

(hours per person each week)

1) India = ~11 hours
2) Thailand = ~9.5 hours
3) China = 8 hours
...
22) USA = ~6 hours
In 1820, 12% of the global population could read and write.

In 2020, 86% of the global population can read and write.

BUT...there is a gender discrepancy:

• 90% of boys are literate compared to 83% for girls
Read 9 tweets
27 Nov
Alex & Books has been a nearly 4-year long journey.

Now for the FIRST TIME EVER...

I'll be sharing all of my best reading tips, tricks, and techniques all in one place.

Introducing:

• The Art of Reading 📚

alexbooks.podia.com/the-art-of-rea…

(special promo code below 😉)
Now you may be thinking, why build a course about reading?

Here's why:

School taught us how to read

BUT...

It didn't teach us how to become readers.

That's where I want to help you.
You see, being literate ≠ being a reader.

Lots of people KNOW how to read.

BUT...

Very few people LOVE reading.

And even fewer people know how to read effectively & efficiently.
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