Yous Profile picture
29 Dec, 4 tweets, 1 min read
Brutally honest take

Home town people making fun of your online content

Either means:

- The content sucks

- It’s not congruent to how you act in real life
It absolutely can be jealousy, envy, ‘haters’

But people cop out too often claiming everyone is a hater

I’ve been at multiple points of the spectrum

and I want to share what it taught me

Here’s what I mean...
My current tweets I’ll legit DM them sometimes to friends

When friends/family recommend my articles/content

I feel good about it

It’s not cringe to me because what I share now, is just that...

It’s sharing what I am already doing/thinking

> Not putting on a performance
In my first 6 months on YouTube

I’d cringe when I found out people I knew watched it

I’d hope people I knew wouldn’t see it

🔑 Cringing at people experiencing your creations is not normal

This is one of many reasons for switching up my content

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More from @YousXPB

30 Dec
*Thread* - Influencer Bundles

How to sell a book & hoodie for $500
People buy the name first

The price point of designer is because of the name associated with the product

Influencers poorly utilize the asset of their brand

Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation
Example: Fitness & Lifestyle YouTubers/IG Influencer

Can create a limited edition VIP bundle

Limited to 40 units

Posting on their story for social proof/scarcity as each gets sold

"12 left, Welcome, @ (tagging/shouting out people who order)"
Read 14 tweets
23 Dec
*Thread* - The Selfish Secret

Copy the 'x' factor behind all my greatest wins
People will say I give so much with what I create

But I have rarely, if ever given or created anything to be given

After reverse engineering 10 years of wins & losses

This right here is the 'x factor' behind the effortless victories
When I had a clothing brand a few years back

There was a style I wanted but could not find

I decided to make it for myself

After I made it for myself and liked it I decided to put it on a store & sell it

It did fairly well right away
Read 16 tweets
10 Dec
⚔️ Conquering any industry with Alexander the Greats Formula

a thread
Scattering your forces (attention & energy) to conquer multiple goals at the same time

vs

Concentrated forces. The entirety of your forces dedicated to conquering 1 goal at a time
This allows you conquer bigger cities (goals)

Steamroll through an entire market/niche

Then place people in charge to maintain the city, run the operation & systems (delegation)

Then the conquest campaign continues

Onto the next city
Read 10 tweets
6 Dec
⚔️ XP Selling - The Step By Step Process

From idea to offer to saleable brand
1) Niche you're interested in

You yourself a customer, content consumer in the niche is key to understanding the market

Not required but it's highly recommended

Notice what you converted on, what do you feel could be better, what are other people saying they like & don't like
2) Test

Get involved in the discussion. Either creating a social media profile

Or being active in FB groups, Reddit, Forums

Seeing if your angles resonate

Taking note of what people most respond to from you
Read 18 tweets
6 Dec
*Thread* - Diversification is distraction

Why all eggs in one basket is a safer & more profitable bet
Diversification is distraction & illusion of safety

Invest your time & energy into one thing it compounds

Partial attention you’ll build things that can sell 1,000 units

Full attention is how to refine a offer & marketing so good it scales to 100,000+ sold
🔑 Creatives & the ambitious have a tendency to want to offer everything

Compounding is about taking a great thing & constantly refining it

You can tie those other good things as free bonuses or give it away as free content to attract sales to the main thing
Read 9 tweets
27 Nov
Engagement = Investment

- Social Media engagement
- Romantic engagement
- Engaging person to listen to

We are wired to conserve energy

Investment = investing time, energy, attention, emotions

Engaging = getting that commitment from people

...but first you need attraction 👇🏼
If a social media post gets a lot of engagement

It means people invested time, emotion, energy, attention

To comment, to view it long enough to like, to save the post, to watch the full video

Before you can get engagement you need attraction
Attraction = Interest Level

Headlines on sales pages
Hooks in YouTube Intro

Thumbnail & Title for YouTube videos

Compelling Titles for Threads

Cover of a book

This gets curiosity, which is a slight bit of extra commitment to engage a bit further & see more
Read 5 tweets

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