Yous Profile picture
23 Dec, 16 tweets, 3 min read
*Thread* - The Selfish Secret

Copy the 'x' factor behind all my greatest wins
People will say I give so much with what I create

But I have rarely, if ever given or created anything to be given

After reverse engineering 10 years of wins & losses

This right here is the 'x factor' behind the effortless victories
When I had a clothing brand a few years back

There was a style I wanted but could not find

I decided to make it for myself

After I made it for myself and liked it I decided to put it on a store & sell it

It did fairly well right away
Everything I tweet is not giving anything

I am sharing what I made for myself

Even before & without Twitter I still write these things everyday for myself

Solving things, understanding my experiences, making observations
In selling marketing training

I don't make a training program to give to people

I make the program I need for myself
I need it because I actually use it

I use it then later I decide to share it or 'give it'
When I was 15 I made a video game server

I didn't make it for other people

I made what I wanted to play & couldn't find on any other server

I then shared what I had made for me and my friends to play, then hundreds of people joined & loved it
When I made a forum community which grew to 5000 members

I made what I wanted a community to have after myself being a member of many forums for years

Here is the point of this thread..
Making things you need for yourself is the best way to learn and develop a great product

Instead of giving something you think others want

You make something you KNOW you want for yourself & then share it
If you want it, use it, and like it - there are other people out there just like you

But it goes deeper than making products...

It's a way of life

In going to the gym, you go because YOU want it for yourself

It's you who will use/live in the more functional/healthier body
Doing things to impress others, the price to pay is never worth the reward you get

It takes A LOT of work to become successful, extremely fit, etc

In doing it for others you don't experience the rewards until the completed outcome

Which makes the process not worth it
A friend once said this about going on dates:

"I don't spend money on her I spend money with her"

It's not giving a experience, it's sharing a experience

The dynamic shifts from give & take competition to shared win/win collaboration
Give good content people want

to take validation/sales/followers

Would feel strange. Would feel like I need a return on investment for doing something i'd normally not be doing

But to share what I am already doing...
I'm not making, creating, or exerting much energy to 'do' something

I'm sharing what I already have, what I already did/am doing

This is the secret to giving, when it doesn't feel like giving then you don't feel 'spent'

Which means you can 'give' MUCH more than most
If I have to 'give' her an experience the dynamic becomes buyer seller

doing something i'd normally not do in order to get something in return

If I am sharing a experience with her, we are on the same team

Which means I don't need anything in return
In not needing anything you attract everything

If I make a marketing training for myself & use it to make myself a full time income

I genuinely don't need anyone to buy the training I share, I don't need an outcome from it
In not needing the outcome you effortlessly get the outcome

Because you already have the outcome

This is the difference between doing & being

Become the experience instead of chasing the experience

Thank you for reading

Cheers 🥂
- Yous

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More from @YousXPB

10 Dec
⚔️ Conquering any industry with Alexander the Greats Formula

a thread
Scattering your forces (attention & energy) to conquer multiple goals at the same time

vs

Concentrated forces. The entirety of your forces dedicated to conquering 1 goal at a time
This allows you conquer bigger cities (goals)

Steamroll through an entire market/niche

Then place people in charge to maintain the city, run the operation & systems (delegation)

Then the conquest campaign continues

Onto the next city
Read 10 tweets
6 Dec
⚔️ XP Selling - The Step By Step Process

From idea to offer to saleable brand
1) Niche you're interested in

You yourself a customer, content consumer in the niche is key to understanding the market

Not required but it's highly recommended

Notice what you converted on, what do you feel could be better, what are other people saying they like & don't like
2) Test

Get involved in the discussion. Either creating a social media profile

Or being active in FB groups, Reddit, Forums

Seeing if your angles resonate

Taking note of what people most respond to from you
Read 18 tweets
6 Dec
*Thread* - Diversification is distraction

Why all eggs in one basket is a safer & more profitable bet
Diversification is distraction & illusion of safety

Invest your time & energy into one thing it compounds

Partial attention you’ll build things that can sell 1,000 units

Full attention is how to refine a offer & marketing so good it scales to 100,000+ sold
🔑 Creatives & the ambitious have a tendency to want to offer everything

Compounding is about taking a great thing & constantly refining it

You can tie those other good things as free bonuses or give it away as free content to attract sales to the main thing
Read 9 tweets
27 Nov
Engagement = Investment

- Social Media engagement
- Romantic engagement
- Engaging person to listen to

We are wired to conserve energy

Investment = investing time, energy, attention, emotions

Engaging = getting that commitment from people

...but first you need attraction 👇🏼
If a social media post gets a lot of engagement

It means people invested time, emotion, energy, attention

To comment, to view it long enough to like, to save the post, to watch the full video

Before you can get engagement you need attraction
Attraction = Interest Level

Headlines on sales pages
Hooks in YouTube Intro

Thumbnail & Title for YouTube videos

Compelling Titles for Threads

Cover of a book

This gets curiosity, which is a slight bit of extra commitment to engage a bit further & see more
Read 5 tweets
27 Nov
Follow the trend until the trend follows you

At first they follow you for the topic they're interested in

You'll grow on them

Then YOU become the topic they're more interested in

Like close friends

WHAT you're doing can be anything, what matters more is that it's with them
This is why people who go directly into vlogging

Or directly into a blog about everything they want to talk about

Almost always fail

Unless they're world class at what they do, extremely attractive, or are friends with famous people
Pick a niche within a niche to start

You'll get exposure & rank easier
You'll know lingo
You'll provide value delivering on that topic they're interested in

Expand to the full niche with complimenting topics once you have a decent following

Then eventually YOU become a niche
Read 4 tweets
27 Nov
⚔️ *Thread* XP Selling System | Volume 2

How I made $53k in a few days with less than 10,000 subscribers

EVERYONE is getting this wrong right now...
Sales & Marketing at it's core is simply

The transfer of BELIEF

Them listening & showing up means they're curious

But the next step is where almost everyone drops the ball

🔑 The key & what to do is...
The goal is NOT to get them to believe it's a good offer

It's to get them to believe it's a good offer FOR THEM

🏦 A core quote here at YousXP & company enterprises incorporated LLC associates IS.....

"People would rather be impressive than be impressed"
Read 20 tweets

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