What we learned about Marketing 2020:
1. Marketing is not advertising, sales, or public relations.
2. Pricing is a marketing strategy
3. Customer acquisition & retention, growth are all part of Marketing.
4. Strategy is in everything that works well.

Continued below
Marketing in 2020;

5. Social media & E-commerce can be revenue generating assets, brand building tools, community building tools, & customer acquisition & retention tools.
6. Marketing, at its core, is the process of adding value for the end user & all stakeholders involved.
What we learned about Marketing in 2020;

7. Technology should be an integral part of your marketing strategy
8. Features tell, benefits sell.
9. Continuous learning will give you a competitive advantage as a marketing professional
What we learned about Marketing in 2020;

8. Marketing is an NB!!! Element of a successful business.
9. Customers can see through inauthentic campaigns
10. Influencers marketing can be a valuable business growth tool, when used well.
11. Building a Brand takes time & work.
Lastly;

You don’t have to take marketing seriously in your business, you don’t have to take medicine when you’re sick, and you don’t have to open your eyes when you drive, but it would serve you well to do so.

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