What we learned about Marketing 2020: 1. Marketing is not advertising, sales, or public relations. 2. Pricing is a marketing strategy 3. Customer acquisition & retention, growth are all part of Marketing. 4. Strategy is in everything that works well.
Continued below
Marketing in 2020;
5. Social media & E-commerce can be revenue generating assets, brand building tools, community building tools, & customer acquisition & retention tools. 6. Marketing, at its core, is the process of adding value for the end user & all stakeholders involved.
What we learned about Marketing in 2020;
7. Technology should be an integral part of your marketing strategy 8. Features tell, benefits sell. 9. Continuous learning will give you a competitive advantage as a marketing professional
What we learned about Marketing in 2020;
8. Marketing is an NB!!! Element of a successful business. 9. Customers can see through inauthentic campaigns 10. Influencers marketing can be a valuable business growth tool, when used well. 11. Building a Brand takes time & work.
Lastly;
You don’t have to take marketing seriously in your business, you don’t have to take medicine when you’re sick, and you don’t have to open your eyes when you drive, but it would serve you well to do so.
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At some point we have to take responsibility for our combined involvement in making #LockdownLevel3 a reality. And People who own establishments, party organizers, law enforcement etc didn’t enforce real consequences for that behavior, infact they were complicit in that behavior
Personally I am “that person” who speaks to the manager or reports an establishment if COVID protocol is not being observed. Because I understand the detrimental effects that the spread of COVID & enforcement of lockdown had on our economy & on our people & we don’t need a repeat
It is better to observe COVID protocol than to endure more job loses, more shutdowns of establishments, more poverty, & more deaths.
People who own establishments, leaders, Us as citizens had a responsibility to ourselves & others to take it seriously. But we didn’t.
Here are three types of content strategies that help you deliver value to your customer;
1. Advocacy or Endorsement
•encourage your audience
•endorse other content creators, brands, business etc
•create an environment for collaboration
•build your user confidence
•release a call to action
2. Inform
•educate your users
•share your experience
•share opportunities to learn through events etc
•build and audience through attention grabbing stories
While everyone has a unique story & identity, not everyone can be a successful personal brand
Confessions of a personal brand builder.
A thread
Do you want to build a personal brand? Are you growing your personal brand? Are you a PR or marketing professional who builds personal brands for their clients?
This thread is for you. So let’s start at the beginning,
What is a personal brand?
A personal brand is the conscious & intentional effort to create & influence public perception of an individual by
The advantages of using digital marketing in your business & brand building pursuits.
A quick thread
1.It gives you wider reach and a global presence. You have the ability to be seen by more people at any moment in time than other traditional forms of marketing
2.It gives you access to prospective customers from around the world. 3.Gives you access to customer data and listening tools that help you understand your customers better (measurable)
What I hope lockdown taught brands about digital marketing, Influencer marketing, & social media marketing;
A thread
1.Your brand can reach more people online than anywhere else
2.Influencer marketing & content marketing are key drivers of online success
3.Marketing departments can save more money with online activations, events, & campaigns than with traditional campaigns. Online event assets are easier to track & afford brands opportunities to repurpose their content real estate.
PR is an abbreviation for Public Relations. Public relations is concerned with creating & managing a brand, business, persons, REPUTATION & public image, through the strategic management of the relationships between stakeholders & the public
Public relations enhances a company’s image, builds goodwill and attracts investors, customers, media and other associates.