Here are three types of content strategies that help you deliver value to your customer;
1. Advocacy or Endorsement
•encourage your audience
•endorse other content creators, brands, business etc
•create an environment for collaboration
•build your user confidence
•release a call to action
2. Inform
•educate your users
•share your experience
•share opportunities to learn through events etc
•build and audience through attention grabbing stories
3. Enjoyment
•provide a safe space for open & easy 3 way communication
•Make your content authentic & not rigid
•create a creative & exciting
atmosphere
•have fun or share so humour
Most importantly, whether you share 1 type of content or a mix of different types of content, remember;
Always engage with users pain points & feedback in a way that allows them to feel heard & respected. These conversations will give u the info u need to improve your offering.
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While everyone has a unique story & identity, not everyone can be a successful personal brand
Confessions of a personal brand builder.
A thread
Do you want to build a personal brand? Are you growing your personal brand? Are you a PR or marketing professional who builds personal brands for their clients?
This thread is for you. So let’s start at the beginning,
What is a personal brand?
A personal brand is the conscious & intentional effort to create & influence public perception of an individual by
The advantages of using digital marketing in your business & brand building pursuits.
A quick thread
1.It gives you wider reach and a global presence. You have the ability to be seen by more people at any moment in time than other traditional forms of marketing
2.It gives you access to prospective customers from around the world. 3.Gives you access to customer data and listening tools that help you understand your customers better (measurable)
What I hope lockdown taught brands about digital marketing, Influencer marketing, & social media marketing;
A thread
1.Your brand can reach more people online than anywhere else
2.Influencer marketing & content marketing are key drivers of online success
3.Marketing departments can save more money with online activations, events, & campaigns than with traditional campaigns. Online event assets are easier to track & afford brands opportunities to repurpose their content real estate.
PR is an abbreviation for Public Relations. Public relations is concerned with creating & managing a brand, business, persons, REPUTATION & public image, through the strategic management of the relationships between stakeholders & the public
Public relations enhances a company’s image, builds goodwill and attracts investors, customers, media and other associates.
The component of marketing that utilizes the internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Types of Digital Marketing:
•Content Marketing
•E-mail Marketing
•Content Marketing
•Influencer Marketing
•Viral Marketing
•Mobile Marketing
•Pay Per Click
•Search Engine Optimization
•SEM
•Radio & TV Ads
•Electronic Billboards
Advertising is concerned with amplifying a product, service etc Marketing is concerned with the entire value chain of creating a product or service, making it commercially viable, identifying prospective customers, & stakeholders, supporting sales, & brand building etc
Marketing is concerned with those 7Ps of marketing:
Product, Place, Price, Promotion, People, Physical Proof, Process.
Advertising focuses on the “promotion” part of the 7Ps.