Is it safe to tweet about @newrelic? The last time I tried some shitheads staged an insurrection.

So! New Relic sponsors my stuff. (Thanks! You help keep the Duckbill Group's Spite Budget topped up, and that's profoundly appreciated.)
"You say mean things about New Relic but take their money, isn't that disingenuous?"

It would be if I wasn't exceedingly clear about this up front with all of my sponsors. Specifically "if I only say nice things about you because you pay me, nobody will listen to me."
What I sell through sponsorships is "access to the audience to pass on your message."

It's not an explicit endorsement--*but* if I believe the product is crap I will not accept the sponsorship. I'm not sponsored by Herbalife here.
I do need to believe that the product in question needs to be right for some use cases--and New Relic very much is. I've been their customer multiple times and had grievances with a lot of what they do. To their direct credit, an awful lot of those things got fixed.
You'll note that a theme of the sponsorship messages is "their pricing model isn't horrible anymore?" That's what I mean.
When @newrelic One first was released it was a clown festival. Docs were incomplete, Support wasn't up to speed, and attempting to use it was hilariously awful.

A lot of things changed. They acquired @IOpipes and FOR SOME ODD REASON their serverless story got way better.
Their model of "users can upgrade themselves but it requires an admin to downgrade?" That's bad and @newrelic should absolutely fix that. But there never used to be a free tier and there is now--that's a big shift for a company like them.
Do I love everything the company does? Of course not, don't be daft. It might surprise you to hear that @awscloud, @IBM, @NetApp, @Cisco, @comcast, and many others have also sponsored the newsletter and I'm still critical of them at times.
It's not infrequent that a sponsorship also comes with an analyst engagement (yes, I do that too). "Here's what your product does. Here's how you talk about it. Here's how the people using it actually see it. And here's the opportunity you're missing" is a general summation.
I have a laundry list of things I'd change about @newrelic. That list is smaller and more pointed than it was in 2012 when I was their customer, and again in 2015.
But if I were building something that needed APM? They're still the first tool I'd reach for out of habit. The product itself was streets ahead for its time, and it hasn't gotten *worse*.
So in summary: yes, @newrelic sponsors me, no I don't implicitly approve of everything they do, yes I think they're the right answer sometimes, and of course I think they can do better. That's the truth.
My approach doesn't work for every company, but that's okay. I can't be any more than I am.

And for the record: my Tweets are not for sale nor have they ever been.

I will now take questions.
Great question! I've explicitly started turning down sponsorships from cloud billing folks. They're (usually) not competitors, but they're seen that way. More worryingly, it leads to a conflict when I invariably disagree with parts of their approach.

I also don't ever sell sponsored blog posts. "Podcast ads," "newsletter ads," "livestream interviews," "me as a speaker at your event" are generally what's for sale. I'll consider interesting one-off projects, but we turn down more than we accept.
Only in special cases! "Donate to the Georgia elections and send me a receipt, I'll roast a company of your choice" was a fun thread and one of those exceptions.

We have seven "rules of marketing" here at the Duckbill Group (I should really do a thread on them) and the fifth is "Trust is earned over years and lost in a second."

No company is likely to offer up enough sponsorship dollars to basically eviscerate my entire business.
This is... actually interesting. I don't know how many companies would go for "you will pay me, and I will try out your product in public and give honest feedback on it in a Tweet thread, good or bad" without knowing how it was going to go in advance.

The truth is that (for most criticisms!) nobody sensible is going to avoid a product because I make fun of it—but they might hear about it for the first time that way and realize it solves a problem they have.
Not going to lie, this one would feel weird. And I highlight both the good and bad, so it would be… counterproductive in most cases.

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More from @QuinnyPig

10 Jan
So there's a lot of confusion about what Parler being kicked off of Amazon Web Services (@awscloud) means. Let me do a quick thread to explain it to folks who aren't deep in the technical weeds...
You use an app (in this case, Parler). There's a web site you can use, and apps you can download onto your phone via Apple and Google. Those three versions of the app all talk to servers (big computers) behind the scenes.
In the Olden Days, getting those servers took months. Then you had to sign deals with companies to host those servers--they take massive amounts of power, they run hot so air conditioning is a big deal, and they need a *lot* of bandwidth.
Read 29 tweets
9 Jan
I don't know that I can do @IanColdwater's response justice, but I'm going to assume that @peterskillman's question was sincere and answer it in good faith in this thread. What would I change about @awscloud's UX design?

Here we go.
A "v2" series of APIs for everything that is standardized between services. v1 will work forever (I know, you never turn off anything) but v2 will remove huge customer friction.
Hurl money at @iann0036 to implement Console Recorder as a first party service. The fact that someone else had to do this and got it done in a month or two of their own spare time? Bad look.
Read 19 tweets
8 Jan
Oh I like this. Let me help! Some #techtipsforParler they should make sure to do to fix their @awscloud bill, since they apparently have one:
"X" is a cool letter. Be sure that all of your EC2 instances start with it. #techtipsforParler
S3 buckets are finite resources, so be sure to use one bucket for your Lambda jobs. Make sure that the source and destination are in the same place, and automatically triggered. #techtipsforParler
Read 16 tweets
6 Jan
New game, Twitter.

Find me a job posting that vaguely resembles "what you think I do" and then I will mock it.

It's gotta be at a big company, though; I don't want to crap on some overloaded 5 person startup for a bad req.
What does it mean to work at IBM? A bunch of things that absolutely don't apply to a corporate comms role. Get any thoughts of being valued right the hell out of your non-coding head immediately.
Read 11 tweets
6 Jan
Uhhhh this is not how I understood @goserverless's security model to work.
If I scroll to the very end of a 55KB text file I find this defensive wording:
That sure is a lot of words to say "@goserverless will copy up your @awscloud API credentials to their service and execute things on your behalf."
Read 4 tweets
5 Jan
You're always going to need a piece of paper that says you know things. Eventually it becomes a list of jobs in which you've solved hard problems.
At the start of your career it's a different story. You've got a degree; that's more than I had.

Certifications aren't a bad step. They demonstrate that I can talk about cloud concepts with you and expect you to understand them at a high level.
Read 6 tweets

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