Thread by @Aazarshad

In 2017, I did my master thesis on Growth hacking.

But in 2020, I changed my mind about it.

I started exploring growth marketing and related stories.

I started podcasting about it.

I'm sharing my key insights from those stories with y'all.

*Thread*

1/ Let me clarify: I'm not fighting against the semantics. I actually think people took the word "growth hacking" the wrong way.

Sean Ellis was disappointed with what it meant to different people.

But basically, it focuses on short-term wins than long term play.

2/ Insight from @nelio_leone on my podcast:

Facebook Ads: Understand your customers and find those insights to get ahead of your competition.

Your Facebook ads can only win based on creativity, not by number crunching.

3/ Content-creation: Have something to say or be angry about something.

Say something that matters. Fight against the status quo.

Focus on people who love you right now first (customers) than prospects.

@jayacunzo clearly he is onto something.

4/Differentiation: If you're in a crowded space, you can differentiate yourself by being a topic expert. — Ayat Shukairi

5/Partnerships: If you're starting from scratch and have a brand, focus on building partnerships. You don't need other channels. You need one partner to believe in you to help you grow. — Aaron Krall

6/Content Marketing: To be good at content creation and marketing, you need to sniff for good content like a police dog. Moreover, when I create content then it should be the best resource on the internet. - Harry Dry (Marketing Examples)

7/New Product Development: Build on your gut and validate it through data. Your observation in the market of what's going to be trending is through your gut. — Robert Katai

8/ SEO & Content: Create content that you're passionate about. You want it to be live in the world. You'll see it will resonate and you'll get backlinks if it's fresh and adds value. — Rand Fishkin

9/Increasing Free to Paid Conversion: To improve this, you need to look at user recording once a week and find out where the friction points are. Try to simply remove those bottlenecks. — Andrew Capland

10/Acquiring More Users with Webinars: Run bottom of the funnel webinars to partners who could help you drive more conversions. Webinars are great to show the product and convince folks to give it a try. Keep running this playbook to drive more revenue. — Sid Bharath

11/How to Get Ahead of the Competition: Competition can steal your blogs but not your voice and humor. Play with your strengths when you're creating content. — Nadya Khoja

12/JBTD with SEO: Apply jobs-to-be-done to your content marketing framework. Your users are trying to get a job done and write content on that. You'll see more folks converting. — Nadya Khoja