They never ran growth himself so first, he went on learning from Demand Curve.
Demand Curve is one of the best growth marketing courses out there.
Moral: Admit it when you don’t know something.
Sign up for demand curve here: demandcurve.com/?ref=aazar.sha…
Demand Curve is one of the best growth marketing courses out there.
Moral: Admit it when you don’t know something.
Sign up for demand curve here: demandcurve.com/?ref=aazar.sha…
2/ They converted landing page visitor from 4 to 14%
They found what are some key value propositions that really resonate with their audience.
Instead of becoming generic software, they choose to go with use-cases (#JBTD)
They found what are some key value propositions that really resonate with their audience.
Instead of becoming generic software, they choose to go with use-cases (#JBTD)
Those JBTD were employee engagement, customer satisfaction, and live event survey.
Moral: Be specific, not generic.
Moral: Be specific, not generic.
3/ They moved from free trial to freemium which led to increasing from 1% to 4% of free to paid conversion.
But for that, you need to know what your customers care about.
But for that, you need to know what your customers care about.
In freemium, they realized the customer sees the value with the result of the first 10 surveys.
They made it as a threshold of freemium. In SaaS, we call it Product Qualified Moment or Activation.
Moral: Talk to your customers
They made it as a threshold of freemium. In SaaS, we call it Product Qualified Moment or Activation.
Moral: Talk to your customers
4/ So, how were they really able to grow?
- By talking to customers
- By positioning themselves better
- By finding the product qualified (hardest to find)
There was no hack. It was series of deep work.
- By talking to customers
- By positioning themselves better
- By finding the product qualified (hardest to find)
There was no hack. It was series of deep work.
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