Transitions are good. Current state of play has given us a seat at the table. Online communities are the new equalizer ¬ geographies.
In-person inefficiency of doing biz is out due to remote.We have the momentum to gain from the insights & discussions across networks anywhere
In-person inefficiency of doing biz is out due to remote.We have the momentum to gain from the insights & discussions across networks anywhere
As all things go virtual, the only thing that matters is brand. Now more than ever, investors, partners, customers & prospect emp, will meet & engage with your content/web presence before they meet you, if ever. Brand is every startups super power or kryptonite. Build wisely.
As we go more location neutral and virtual, rely more on online channels for sourcing, growth sales, hiring etc., your online presence will matter more than ever before. It is the new 10 second interaction to make a good impression.
Don't judge a book by its cover could be= Don't judge a brand by their online identity. But we know ppl judge. As a new founder it's OK to admire from afar the brand mature companies have built but spending time emulating it VS not spending enough time
learning what those companies did in the early days to be successful is a cardinal sin.
Every one knows where they are today but how many know the journey?This type of brand fixation leads to an immense lack of focus focus for u whilst ur in build mode.
Every one knows where they are today but how many know the journey?This type of brand fixation leads to an immense lack of focus focus for u whilst ur in build mode.
What u must learn from the brand is the story they have told & how well u fell for it. Learn to build online narratives.
Keep in mind that a mature company is most likely doing 50x what they did in the early days because they are now large with cash/dozens of people at the helm
Keep in mind that a mature company is most likely doing 50x what they did in the early days because they are now large with cash/dozens of people at the helm
The best thing u can do is reward your early customers and cheerleaders who believed ur brand narrative. Too many startups forget that the customers they are prepping for/relying on for extra runway are on the journey with them & cheering them on.
They owe the customers the best experience possible for this help and support vs treating them as outcomes alone. Since Startups are experiments set up to establish whether propositions with low probabilities can still come true.
In such a case any one who adds to positives outcomes is a hero and those who talk about de-risking working with you are the ones u need to convert with your brand narrative & story. Making them have the same conviction as u = the brand winning.
Pre 2020 it was about scale but post 2020 its all about brand + scale,the "big guys" will be overwhelmed as barriers to scale are independently lowering. @raza_matin @rebootdude @jehan_ara @owaisz @Huk06 @fmsheik @su_kaina @FaizaYousuf @Ash_Kalim @ZMoosaPK @SaadGH @TheNestiO
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