A reality check on how to really talk to your customers about your amazeballs business idea.
Wake up and smell that coffee!
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Wake up and smell that coffee!
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People won't tell you if it's a bad idea, so don't ask if it is a good one.
People love talking about themselves and their troubles. Let them do that.
Your customers don't know the answers.
It's up to you be the problem solver and truth seeker.
It's up to you be the problem solver and truth seeker.
Just don't talk about your product.
You must resist the temptation.
You must resist the temptation.
Well done on letting your customer talk.
Keep listening.
Keep listening.
You are the expert here.
Don't let your customers tell you what to build.
Don't let your customers tell you what to build.
Find out what people actually do, over what they say they would potentially do.
Compliments may feel good. Someone's approval won't make your business better.
Instead, look for something to prove yourself wrong.
Instead, look for something to prove yourself wrong.
Rejection isn't a failure.
Building the wrong thing is.
Building the wrong thing is.
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