The first step is to recognize a good problem when you see one.
A good problem is one that many people have, otherwise you won't have enough customers. For indie hackers, this number doesn't need to be too big. Usually a few hundred thousand is enough. In some cases, much less.
A good problem is one that many people have, otherwise you won't have enough customers. For indie hackers, this number doesn't need to be too big. Usually a few hundred thousand is enough. In some cases, much less.
You want these to be people you genuinely like talking to, because they'll be your customers for years. And ideally you have the same problem as them, too, so you can empathize with what they're going through.
It's best if the people who have this problem hang out together and identify as a named group. For example, "developers" or "teachers" or "NBA fans" or "YouTubers."
That means they're likely to make all sorts of recommendations to each other, including product recommendations, which makes word-of-mouth growth possible for your business. It also gives you juicy channels to target, which will come into play later.
It helps if the problem is a growing one, meaning more and more people have it every year. This sets the stage for your business to grow. And you want it to be a problem that people encounter frequently, so they'll seek the solution on a regular basis.
Finally, and arguably most importantly, you want it to be a valuable problem. In other words, you want it to be a problem that people pay money to solve. Preferably lots of money.
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